When a company needs to employ new people, it may advertise the job in a newspaper or on a website. However nowadays, people more often find such advertisements on a website. Then people, who are interested, can apply for the job. They send in a letter (or an email) and also a resume (or CV) as well. The two parts are very important in job-hunting. The former is used to apply for a certain position. The latter is used to introduce his or her education background and work experiences. But more and more companies may often ask people to fill out a standard form. The company's Human Resources Department will then select the most suitable people to attend an interview.1-1.According to the passage, where can we find job advertisements more often nowadays?A、In a magazine.B、In a newspaper.C、On a website.1-2.How do people apply for a job?A、By phone.B、By email.C、Go to visit the company.1-3.Besides the application letter, what else is also important?A、A resume.B、A picture.C、A certificate.1-4.What do companies provide to job applicants nowadays before they apply for jobs?A、A standard form.B、An invitation letter.C、An email address.1-5.Who is in charge of selecting the applicants for the coming interview?A、The manager of the company.B、The Human Resources Department.C、The secretary of the manager.

第1题

HOW TO EMPLOY AND APPLY When a company needs to employ new people, it may advertise t

he job in a newspaper or on a website. However nowadays, people more often find such advertisements on a website. Then people, who are interested, can apply for the job. They send in a letter (or an email) and also a resume (or CV) as well. The two parts are very important in job-hunting. The former is used to apply for a certain position. The latter is used to introduce his or her education background and work experiences. But more and more companies may often ask people to fill out a standard form. The company’s Human Resources Department will then select the most suitable people to attend an interview.

1.According to the passage, where can we find job advertisements more often nowadays ().

A.In a magazine.

B.In a newspaper.

C.On a website.

2.How do people apply for a job ().

A.By phone.

B.By email.

C.Go to visit the company.

3. Besides the application letter, what else is also important()

A.A resume.

B.A picture.

C.A certificate.

4.What do companies provide to job applicants nowadays before they apply for jobs()

A.A standard form.

B.An invitation letter.

C.An email address.

5.Who is in charge of selecting the applicants for the coming interview().

A.The manager of the company.

B.The Human Resources Department.

C.The secretary of the manager.

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第2题

A company needs to convert the unexpired expenses to expenses at the end of each accou

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第3题

The company needs more financial assistance from the Government.

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第4题

Task 2Directions: This task is the same as Task 1.The 5 questions or unfinished statements

Task 2

Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.

If you own a car, you are probably considering buying some kind of car insurance (保险). However, when you are actually purchasing car insurance, it can be difficult for you to decide which is your best choice. The ideal buying process is to first research and decide, then purchase. Research first

Before buying car insurance, you should find out the purpose of your purchase and how the insurance meets your needs.

Decide on suitable Car Insurance Policies (保单)

A neglected part of car insurance is the part which covers medical bills. Medical payments can add up very quickly in an accident situation, and the insurance should cover the bills incurred(招致) both by you and by the passengers in your car. Make sure you know the full value that your insurance covers.

Purchase the best Car Insurance for your needs

You have a number of choices when it comes to the actual purchase of the car insurance. Each has advantages and disadvantages, and these may be influenced by your individual taste and previous buying experience. Insurance companies may offer you goodadvice, but prices on the Internet are often better.

According to the first paragraph, when buying car insurance, one should first______.

A．decide on the number of policies to purchase

B．do careful research on the different choices

C．choose the best insurance company

D．look for the lowest insurance rate

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第5题

The Right Way to Motivate EmployeesIt’s important for a CEO to be passionate and ent

The Right Way to Motivate Employees

It’s important for a CEO to be passionate and enthusiastic, but there’s a line of professionalism that must always be maintained.

According to a report from the technology website Venture Beat, PayPal CEO David Marcus wrote a critical letter to his employees blaming them for not using PayPal products and encouraging them to leave if they didn’t have the passion to use the products they work for.

According to the website, part of the leaked letter reads:

“It’s been brought to my attention that when testing paying with mobile at Cafe 17 last week, some of you refused to install the PayPal app, and others didn’t even remember their PayPal passwords.That’s unacceptable to me, and the rest of my team, everyone at PayPal should use our products where available.That’s the only way we can make them better, and better.”

“In closing, if you are one of the folks who refused to install the PayPal app or if you can’t remember your PayPal password, do yourself a favor, go and find something that will connect with your heart and mind elsewhere.”

While not obvious at first, the letter reveals a problem of morale and culture at PayPal.As an executive, you certainly want your employees to use and promote your products.However, when faced with a situation where staff isn’t embracing what they make, you need to investigate the root of the problem -- not threaten.

When faced with internal problems, good executives start by asking “why”.They reach out to their executive team first and then to the entire staff to find the root of a problem and how to fix it.Sending out a one-sided note about the problem is not leading, it’s retreating.

Leadership starts by listening.Good executives need to get out among the staff and ask questions and listen without judgment or reaction.The fact that company employees are not embracing and using its products is a failure of leadership that Marcus needs to address by self-reflection.At the end of the day, if his employees have to be forced to use the app, how can he expect consumers to want to willingly pay to use it？ Marcus should have focused on three questions:

• Why are you not using the app？

• What is it that we can do to ensure you use our app？

• What do you need from me？

1.A CEO only needs to be passionate and enthusiastic.()

2.It is not professional that PayPal CEO blames his employees not to use PayPal or forget PayPal passwords.()

3.“A one-sided note” refers to the root of PayPal’s problem.()

4.When faced with internal problems, good executives find the root of a problem in their executive team first.()

5.Good executives need to give feedback immediately when they are listening to the staff.()

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第6题

5 Gagarin wishes to persuade a number of wealthy individuals who are business contacts to

invest in his company,

Vostok Ltd. He also requires advice on the recoverability of input tax relating to the purchase of new premises.

The following information has been obtained from a meeting with Gagarin.

Vostok Ltd:

– An unquoted UK resident company.

– Gagarin owns 100% of the company’s ordinary share capital.

– Has 18 employees.

– Provides computer based services to commercial companies.

– Requires additional funds to finance its expansion.

Funds required by Vostok Ltd:

– Vostok Ltd needs to raise ￡420,000.

– Vostok Ltd will issue 20,000 shares at ￡21 per share on 31 August 2008.

– The new shareholder(s) will own 40% of the company.

– Part of the money raised will contribute towards the purchase of new premises for use by Vostok Ltd.

Gagarin’s initial thoughts:

– The minimum investment will be 5,000 shares and payment will be made in full on subscription.

– Gagarin has a number of wealthy business contacts who may be interested in investing.

– Gagarin has heard that it may be possible to obtain tax relief for up to 60% of the investment via the enterprise

investment scheme.

Wealthy business contacts:

– Are all UK resident higher rate taxpayers.

– May wish to borrow the funds to invest in Vostok Ltd if there is a tax incentive to do so.

New premises:

– Will cost ￡446,500 including value added tax (VAT).

– Will be used in connection with all aspects of Vostok Ltd’s business.

– Will be sold for ￡600,000 plus VAT in six years time.

– Vostok Ltd will waive the VAT exemption on the sale of the building.

The VAT position of Vostok Ltd:

– In the year ending 31 March 2009, 28% of Vostok Ltd’s supplies will be exempt for the purposes of VAT.

– This percentage is expected to reduce over the next few years.

– Irrecoverable input tax due to the company’s partially exempt status exceeds the de minimis limits.

Required:

(a) Prepare notes for Gagarin to use when speaking to potential investors. The notes should include:

(i) The tax incentives immediately available in respect of the amount invested in shares issued in

accordance with the enterprise investment scheme; (5 marks)

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第7题

4 David Silvester is the founder and owner of a recently formed gift packaging company, Gi

ft Designs Ltd. David has

spotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard and

then shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containers

can be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are then

put. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowers

bought each year for patients. David’s innovative product does away with the need for hospitals to provide and store

glass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,

the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as car

dealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. The

vase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impact

at sales conferences and other high profile PR events.

David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question is

how quickly the company should grow and the types of funding needed to support its growth and development. The

initial financial demands of the business have been quite modest but David has estimated that the business needs

￡500K to support its development over the next two years and is uncertain as to the types of funding best suited to

a new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thing

and is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoid

reliance on friends and family for funding and to broaden the financial support for the business. Clearly the funding

required would also be affected by the activities David decides to carry out himself and those activities better provided

by external suppliers.

Required:

(a) Provide David with a short report on the key issues he should take into account when developing a strategy

for funding Gift Designs’ growth and development. (10 marks)

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第8题

？Read the article below about delegation.？In most of the lines 34 - 45, there is one extra

？Read the article below about delegation.

？In most of the lines 34 - 45, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

？If a line is correct, write CORRECT on your Answer Sheet.

？If there is an extra word in the line, write the extra word in CAPITAL LETFERS on your Answer Sheet.

Are you one of those people who doesn’t trust anyone else to do what needs to be done？ Some managers they can’t bear anyone else to help them in any way. They

34. don't believe that anyone can do such a job as well as they can. It is not surprising

35. that they then get overwhelmed by work and complain that they have far too much

36. to do, but it could be argued that it is by their own fault. If they learnt to delegate,

37. they would have much more time available. Besides the saving time and freeing

38. them to concentrate on tasks that are important, delegating also benefits to the

39. company. If managers delegate effectively, their staff will become more skilled and

40. committed. Asking staff to make the decisions improves their efficiency and morale.

41. This will contribute itself not only to the success of the team, but to the success of

42. the company as a whole. More importantly, it will also show how good a person's

43. managerial skills are, which is useful when those candidates are considered for

44. the promotion. Trusting other people to do a job properly and providing them with the

45. opportunity to do so well is therefore an essential management skill in the workplace of today.

(34)

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第9题

The Holiday Company （HC) currently offers travel agency services by giving travel advice a

The Holiday Company (HC) currently offers travel agency services by giving travel advice and making travel bookings for customers who physically visit the offices located in most major towns in the country. However, it is progressively reducing this part of the business while simultaneously trying to achieve a greater proportion of its revenue online.

To help meet this objective, HC is in the process of forming a new business unit to market and sell luxury holidays. The holiday product range marketed by this new business unit will be named Inspirations. It is intended that Inspirations will provide a high quality, bespoke holiday service for discerning clients. HC has decided that this new business unit will have its own mission statement of ‘delivering a high quality service for discerning travellers’. The new managing director of Inspirations has stated that it has an objective of achieving annual revenue of $100m by 2018. This would be approximately 25% of the total forecast revenue for HC that year, but it is expected to represent only about 5% of the total number of holidays sold by HC. The type of holidays offered by Inspirations is already provided by some of HC’s competitors.

Dilip Kharel, the new director of marketing of Inspirations, has stated that the internet should be increasingly used as the main source of marketing and selling the holidays, as ‘the days are almost gone when families visit a ‘high street’ travel agency to plan their holiday; it’s all done now from the comfort of the home’. He believes that potential customers of Inspirations will not want to visit high street travel agencies.

HC currently makes extensive use of traditional marketing techniques, sending out travel brochures containing all of its holidays to potential customers. However, as Dilip has recognised, ‘the problem is that we don’t even know if our customers bother opening these, or if they put them directly into the dustbin.’ These brochures are often produced months in advance, and may advertise holidays which are no longer available. Customers will not discover this until they visit one of the travel agents. The company currently does make some use of targeted emails, but it has been accused of sending spam mail in the past and mass mailing a weekly email of all current holiday offers to everyone registered on its database.

Dilip is keen to embrace the opportunities offered by electronic marketing and believes that Inspirations can benefit greatly by exploiting the principles of intelligence, individualisation, interactivity, integration and independence of location which are central to electronic marketing.

Inspirations will offer holidays in a wide variety of locations, including the Caribbean, Africa and Asia, and plan to offer ‘themed’ trips, such as gourmet food holidays and heritage trips. Different countries may have different requirements for visiting tourists, such as visa regulations. Inspirations does not own hotels or aircraft and therefore the majority of holidays offered will be provided by third-party suppliers, such as hotel and airline companies. This means that Inspirations can lack control over some elements such as passenger taxes. Inspirations will have representatives on site in all resorts to meet guests at airports and to address any issues they have with the holiday. However, the hotels and excursions will not be solely or exclusively offered to Inspirations guests. For example, there will be other guests at a hotel who have not booked through Inspirations.

Dilip is concerned about this. He feels that the company needs to be able to differentiate itself, either in the overall holiday experience itself or in the marketing of it, so that customers are more likely to book such holidays through Inspirations, rather than through a competitor, or indeed through booking with the hotel directly. He also recognises the importance of adopting an appropriate pricing strategy which meets the needs of the organisation (HC and Inspirations) and customers alike.

Required:

(a) Evaluate how the principles of intelligence, individualisation, interactivity, integration and independence of location could be exploited when marketing the new range of holidays to be offered by Inspirations. (15 marks)

Dilip Kharel recognises the importance of a pricing strategy which supports the overall corporate and business strategies of the organisation.

Required:

(b) Describe a strategic approach to establishing prices in the context of Inspirations. You should recognise both economic and non-economic factors in your approach. (10 marks)

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第10题

Stratford-on-Avon, as we all know, has only one industry--William Shakespeare--but there a

re two distinctly separate and increasingly hostile branches. There is the Royal Shakespeare Company (RSC), which presents superb productions of the plays at the Shakespeare Memorial Theatre on the Avon. And there are the townsfolk who largely live off the tourists who come, not to see the plays, but to look at Anne Hathaway's Cottage, Shakespeare's birthplace and the other sights.

The worthy residents of Stratford doubt that the theatre adds a penny to their revenue. They frankly dislike the RSC's actors ,them with their long hair and beards and sandals and noisiness. It's all deliciously ironic when you consider that Shakespeare, who earns their living, was himself an actor(with a beard)and did his share of noise-making.

The tourist streams are not entirely separate. The sightseers who come by bus-and often take in Warwick Castle and Blenheim Palace on the side--don't usually see the plays, and some of them are even surprised to find a theatre in Stratford. However, the playgoers do manage a little sightseeing along with their playgoing. It is the playgoers, the RSC contends, who bring in much of the town's revenue because they spend the night(some of them four or five nights)pouring cash into the hotels and restaurants. The sightseers can take in everything and get out of town by nightfall..

The townsfolk don't see it this way and local council does not contribute directly to the subsidy of the Royal Shakespeare Company. Stratford cries poor traditionally. Nevertheless every hotel in town seems to be adding a new wing or cocktail lounge. Hilton is building its own hotel there, which you may be sure will be decorated with Hamlet Hamburger Bars, the Lear Lounge, the Banquo Banqueting Room, and so forth, and will be very expensive.

Anyway, the townsfolk can't understand why the Royal Shakespeare Company needs a subsidy. (The theatre has broken attendance records for three years in a row. Last year its 1,431 seats were 94 per cent occupied all year long and this year they'll do better.) The reason, of course, is that costs have rocketed and ticket prices have stayed low.

It would be a shame to raise prices too much because it would drive away the young people who are Stratford's most attractive clientele. They come entirely for the plays, not the sights. They all seem to look alike (though they come from all over)--lean, pointed, dedicated faces, wearing jeans and sandals, eating their buns and bedding down for the night on the flagstones outside the theatre to buy the 20 seats and 80 standing-room tickets held for the sleepers and sold to them when the box of rice opens at 10:30am.

From the first two paragraph, we learn that ______ .

A．the townsfolk deny the RSC's contribution to the town's revenue

B．the actors of the RSC imitate Shakespeare on and off stage

C．the two branches of the RSC are not on good terms

D．the townsfolk earn little from tourism

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第11题

A Chinese company has borrowed a USD500,000 loan from an overseas bank. Interest on the lo

an is accrued and paid annually at the rate of 12% per annum. The relevant business tax rate is 5% and neither surcharges nor treaty relief apply.

What is the amount of enterprise income tax (EIT) the Chinese borrower needs to withhold from the annual interest paid to the overseas bank？

A.USD6,000

B.USD15,000

C.USD5,700

D.USD14,250

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