Radio, television and press areof conveying news and information()
A.the most three common means
B.the three most common means
C.the most common three means
D.three the most common means
A.the most three common means
B.the three most common means
C.the most common three means
D.three the most common means
第2题
A.undertake
B.transport
C.capture
D.sacrifice
第3题
Radio, television and press______of conveying news and information.
A.are the most three common means
B.are the most common three means
C.are the three most common means
D.are three the most common means
第4题
Radio, television and press () of conveying news and information.
A.are the most three common means
B.are the most common three means
C.are the three most common means
D.are three the most common means
第5题
Public radio and television stations, on the【65】hand, do not have advertisements and people do not have to【66】to watch them. These stations gain their money from the【67】, from private companies, and from some of the【68】who watch or listen their programs. The【69】government and some large corporations give【70】,large gifts on money, to the public stations.
(66)
A.products
B.programs
C.produce
D.governments
第6题
A.have been used
B.will be used
C.is being used
D.has been used
第7题
Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.
The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.
Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.
According to the author American television is poor in quality because ______.
A.advertisers are interested in experimenting with new ideas
B.it is still at an early stage of development, compared with the radio
C.the programs have to be developed in the interests of the sponsors for economic reasons
D.it is controlled by radio companies
第8题
第9题
Television works in much the same way as radio.In radio, sound is changed into electromagnetic waves which are sent through the air.Experiments leading to modern television took place more than a hundred years ago.By the 1920s inventors and researchers had turned the early theories into working models.Yet it took another thirty years for TV to become industry.
The influence of TV on the life of the people is incalculable: it can influence their thoughts and their way of life.It can also add to their store of knowledge.Educational TV stations offer teaching in various subjects.Some hospitals use TV for medical students to get close-up views of operations.At first television programs were broadcast in black-and-white.With the development of science and technology, the problem of how to telecast them in full color was solved and by the middle 1960s the national networks were broadcasting most of their programs in color.
The programs that people watch are not only local and national ones.Since the launching of the first communications satellite, more and more programs are telecast ‘live’ from all over the world.People in San Francisco were able to watch the 1964 Olympic Games in Tokyo.And live telecasts now come form. outer space.In 1969, the first astronauts to land on the moon televised their historic ‘moon walk’ to viewers on the earth.Since then, astronauts have regularly sent telecast to the earth.
1.The launching of communications satellites make it possible for people in San Francisco to ________.
A.get close-up views of operations
B.watch the 1964 Olympic Games in Tokyo
C.store knowledge
D.watch national programs
2.The development of science and technology made it possible for television programs to ______.
A.be telecast in San Francisco B.be telecast in full color
C.be telecast in Tokyo D.be telecast in black-and-white
3.The word ‘incalculable’ means _____.
A.easy to tell
B.difficult to tell
C.very great
D.very small
4.Television is said to be the modern wonder of electronics, because_____.
A.it influences people’s way of life
B.it brings the world into people’s own home in sight and sound
C.it works as radio
D.it makes people see far
5.Television became an industry in ______.
A.1950
B.the 1950s
C.the 1920s
D.the 1960s
第10题
If you asked people what the most important invention has been,many would say the printing press. Others _1_ say the wheel.But even though it’s_2_whether the appearance of the printing press affected the course of history more than the wheel,the printing press _3_ within the top two or three inventions in history. _4_ the telephone, the television,the radio, and the computer,the written word was the only way to _5_ ideas to people too far away to talk with.Until the 6th or 7th century,all books had to be written _6_.Creating a book was difficult,and very few existed.Therefore,very few people read books.
In the 6th and 7th centuries, the Chinese invented a way to print pages by _7_ characters and pictures on wooden,ivory,or clay blocks.They would print a page from the block by putting _8_ on the block and pressing paper onto the ink.This _9_ is called letterpress printing.The invention of letterpress printing was a great advance in communication _10_ each block could be inked many times and many copies of each page could be made.Many books could now be made.Therefore,many people could read the same book.
1.A.might B.ought to C.had to D.should
2.A.variable B.agreeable C.reliable D.debatable
3.A.lists B.ranges C.ranks D.covers
4.A.Now that B.No longer C.Long before D.Since then
5.A.invent B.communicate C.generalize D.motivate
6.A.by hand B.at heart C.on foot D.in mind
7.A.drawing B.painting C.writing D.carving
8.A.chalk B.oil C.ink D.crystal
9.A.definition B.action C.movement D.process
10.A.when B.because C.although D.if
第11题
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______ .
A.deceive customers
B.increase production
C.arouse suspicion
D.push the sale