Most radio and television stations in the United States are commercial stations, that is to say, they earn their money from【61】or commercials. Private companies purchase radio and television【62】from t

第1题

Radio, television and press______of conveying news and information.A．are the most three co

Radio, television and press______of conveying news and information.

A．are the most three common means

B．are the most common three means

C．are the three most common means

D．are three the most common means

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第2题

Radio, television and press （） of conveying news and information.

A.are the most three common means

B.are the most common three means

C.are the three most common means

D.are three the most common means

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第3题

Radio, television and press areof conveying news and information（）

A．the most three common means

B．the three most common means

C．the most common three means

D．three the most common means

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第4题

Advertising is a paid, non-personal message communicated to a select audience through

a mass medium. Selective advertising promotes a particular brand of product. Institutional advertising is image-building advertising for a firm. Primary-demand advertising promotes the products of an entire industry rather than a single brand. The major advertising media are newspapers, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditures, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.

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第5题

Australia is nearly as large as the United States, but most of it is too dry for people to

live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states: of America. Often the nearest neighbours are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then gives an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbours. The programme Round Robin Talks by radio was started to keep families in touch with each other. They could talk about who was going away and who was iii. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

In the passage "the two-way radio" is______.

A．important to Americans

B．useful for children only

C．used as a telephone

D．only used by doctors

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第6题

Australia is nearly as large as the United States, but most of it is too dry for people to

live in. Around this dry part are large sheep and cow farms. A few of them are as large as the smallest states in America. Often the nearest neighbours are several hundred kilometers away.

The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A person can listen to someone else talk and then give an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person.

As the large farms were so far from towns, the children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away.

Families on the large farms wanted to give news to their neighbours. The programme "Round Robin Talks" by radio was started to keep families in touch with each other. They could talk about who was going away and who was ill. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.

In the passage "the two-way radio" is ______.

A．important to Americans

B．useful for children only

C．used as a telephone

D．only used by doctors

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第7题

Television has changed the lifestyle. of people in every industrialized country in the wor

ld. In the United States, where sociologists have studied the effects, some interesting observations have been made.

Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.

The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.

Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.

According to the author American television is poor in quality because ______.

A．advertisers are interested in experimenting with new ideas

B．it is still at an early stage of development, compared with the radio

C．the programs have to be developed in the interests of the sponsors for economic reasons

D．it is controlled by radio companies

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第8题

根据以下内容回答题：One of the most authoritative voices speaking to us today is，of course，

根据以下内容回答题：

One of the most authoritative voices speaking to us today is，of course，the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers，waves to us from eVery page of the newspaper，signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night． Advertising has been among England’s biggest growth industries since the war．PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer．At the stage of designing and developing a product，there is quite enough to think about without worrying over whether anybody will want to buy it．The designer is busy enough without adding customer-appeal to all his other problems of man．hours and machine telerances and stress fac-tors．so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it，by pretending that it offers status，or attracts、love，or signifies manliness． Other manufacturers find advertising saves them from changing their prodUCt．And manu．facturers hate change．The ideal product is one which goes on unchanged for ever．If，therefore，for one reason or another，some alteration seems calied for—how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself．

Which of the following can best describe the author‘s attitude toward modem advertising？

A.Interested．

B.Shocked．

C.Disapproving．

D.Approving.

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第9题

If you asked people what the most important invention has been,many would say the printing press

If you asked people what the most important invention has been,many would say the printing press. Others _1_ say the wheel.But even though it’s_2_whether the appearance of the printing press affected the course of history more than the wheel，the printing press _3_ within the top two or three inventions in history. _4_ the telephone, the television,the radio, and the computer,the written word was the only way to _5_ ideas to people too far away to talk with.Until the 6th or 7th century,all books had to be written _6_.Creating a book was difficult，and very few existed.Therefore，very few people read books.

In the 6th and 7th centuries, the Chinese invented a way to print pages by _7_ characters and pictures on wooden，ivory，or clay blocks.They would print a page from the block by putting _8_ on the block and pressing paper onto the ink.This _9_ is called letterpress printing.The invention of letterpress printing was a great advance in communication _10_ each block could be inked many times and many copies of each page could be made.Many books could now be made.Therefore，many people could read the same book.

1.A.might B.ought to C.had to D.should

2.A.variable B.agreeable C.reliable D.debatable

3.A.lists B.ranges C.ranks D.covers

4.A.Now that B.No longer C.Long before D.Since then

5.A.invent B.communicate C.generalize D.motivate

6.A.by hand B.at heart C.on foot D.in mind

7.A.drawing B.painting C.writing D.carving

8.A.chalk B.oil C.ink D.crystal

9.A.definition B.action C.movement D.process

10.A.when B.because C.although D.if

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第10题

Apart from choosing a partner for life and hopeful...

Apart from choosing a partner for life and hopefully having a family of ones own,perhaps the most important decision that one takes in life concerns the choice of a career.It is a good idea if young people realise that there is a big difference between a career and ajob. A job can mean anything from doing the washing up in a restaurant during the univer-sity vacation to working ina corner shop. It may be that a particular job lasts for years,but unless it involves some aspect of special training leading to qualifications, it remains a job and not a career, There are of. course. exceptions to this generalisation For example.many pop singers are self-trained, but the suecessful ones think of their development astheir career.

Of course. it has to be said that certain careers require fairly low level qualifications before a person can enter a training programme or gain experience on the job, In Britain,being a policeman or a nurse only requires a person to have the basic school leaving certificate of four or five GCSEs. Unfortunately, with the same kind of qualifications, a police -man can earn a quite reasonable salary, while,ordinary nurses are among the worst paid professionals of that society. Of course, certain careers take years of training for example, if one wants to become an accountant,a doctor or a lawyer. Even senior teachers, particularly those working in universities. may be in full-time educational training for eight years.

It is essential that young people choose their career carefully. It is no good wanting to he a doctor if one cannot stand the sighi of blood! It is pointless considering the teaching profession if one doctors not like young people. Some people even have the most peruliar And unrealistic ideas of what they want to do. Take for example the case of a young man who rang up a radio programme about careers recently and said he wanted advice on how to become a lion tamer! It is very likely that lion tamers (and there are not that many around) start working with animals at a very early age. They are probably born into a show business family. The young man on the radio, on the other hand, did not even seem to like cats.

What other two choices are important in life apart from a career？

A.Choosing a partner for life and doing the washing up in a restaurant.

B.Choosing a partner for life and working in a corner shop.

C.Choosing a partner for life and hopefully havinK a family of one’s own.

D.Taking a job and having a family of one’s own.

Which of these definitions of "generalisation" is suitable？A.An unspecific statement.

B.The main poim of an argument.

C.One idea leading on to another.

D.A detailed statement.

What does it require in Britain to be b policeman or a nurse？A.A training programme

B.The basic school leaving certificate of four or five GCSEs

C.Gain experience on the job

D.Special training leading to qualifications

For the following careers, which doesn’t take years of training？A.A fireman.

B.An accountant.

C.A senior teacher.

D.A doctor.

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