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If a consumer wants a quick settlement of his problem, it's better to complain to ______.
A．a shop assistant
B．a store manager
C．the manufacturer
D．a public organization
答案
更多“If a consumer wants a quick settlement of his problem, it's better to complain to ______.A”相关的问题
第1题
A．Right.
B．Wrong.
C．Doesn't say.
第2题
A.消费者需求与欲望（Consumer wants and needs）
B.用户愿意付出的成本（Cost）
C.提供购买便利（Convenience）
D.与用户双向沟通（Communications）
第3题
A scientist who wants to predict the way in which consumers(消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes, or 'decreasing incomes—he would probably answer, those with decreasing incomes. Actually, in the years 1947~1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months", she said, "we'll have to pay more for meat and milk; we'll have less to spend on other things". Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers' resistance may be produced. This is shown by the following typical comment; "I just don't pay these prices; they are too high".
The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理学).
According to the passage, if one wants to predict the way people spend their money, he should______.
A．rely on traditional assumptions about earning and spending
B．try to encourage or discourage consumers to spend money
C．carry out investigations on consumer behavior. and get data of consumers incomes and money spending motives
D．do researches in consumer psychology in a laboratory
第4题
1.The marketing concept discussed in the passage is, in essence, ____________.
A.the practice of turning goods into money
B.making goods available for purchase
C.the customer-centred approach
D.a form. of persuasive salesmanshi
2.What was the main concern of industrialists before the marketing concept was widely accepted？（）
A.The needs of the market
B.The efficiency of production
C.The satisfaction of the user
D.The preferences of the dealer
3.According to the passage, “to move as much of these goods as possible” (Lines 3-4, Para.I) means “_______________”.
A.to sell the largest possible amount of goods
B.to transport goods as efficiently as possible
C.to dispose of these goods in large quantities
D.to redesign these goods for large-scale production
4.What does the restoration of the Classic Coke best illustrate？（）
A.Traditional goods have a stronger appeal to the majority of people
B.It takes time for a new product to be accepted by the public
C.Consumers with conservative tastes are often difficult to please
D.Products must be designed to suit the taste of the consumer
5.In discussing the marketing concept, the author focuses on ___________.
A.its main characteristic
B.its social impact
C.its possible consequence
D.its theoretical basis
第5题
If an economist were asked which of three groups borrow must people with rising incomes, stable incomes, or declining incomes—he would probably answer: those with declining incomes. Actually, in the years 1947 -1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending arc not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we'll have to pay more for meat and milk; we'll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer's resistance may be evoked. This is shown by the following typical comment:" I just don't pay these prices; they are too high."
Traditional assumptions should be investigated carefully, and factors of time and place should be considered. The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people have become accustomed to consider them "right" and expect them to remain stable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices with occasional sales or discounts is based on a correct understanding of consumer psychology.
The best title of the passage is ______.
A．Consumer's Purchasing Power
B．Relationship between Income and Purchasing Power
C．Traditional Assumptions
D．Studies in Consumer Behavior
第6题
The wine that claims "It’s like taking a trip to France" wants you to think about a romantic evening in Paris as you walk along the street after a wonderful meal in an intimate cart. Of course, you don’t really believe that a wine can take you to France, but the goal of the ad is to get you to think pleasant, romantic thoughts about France and not about how the wine tastes or how expensive it may be. That little word "like" has taken you away from crushed grapes into a world of your own imaginative making. Who knows, maybe the next time you buy wine, you'll think those pleasant thoughts when you see this brand of wine, and you'll buy it.
How about the most famous "like" claim of all, "Winston tastes good like a cigarette should"？ Ignoring the grammatical error here, you might want to know what this claim is saying. Whether a cigarette tastes good or bad is a subjective judgment because what tastes good to one per son may well taste horrible to another. There are many people who say that all cigarettes taste terrible, other people who say only some cigarettes taste all right, and still others who say all cigarettes taste good.
The word "like" in an ad often focuses the consumer’s attention on ______.
A．what the advertiser says about the product
B．what magic the product really possesses
C．why the advertiser promotes the product
D．why the product is as good as promised
第7题
A.classified
B. classifying
C. classifies
