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请根据短文内容，回答题。 Public RelationsPublic relations is a broad set of planned communi

请根据短文内容，回答题。

Public Relations

Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.＜br＞

Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.＜br＞

Publicity may be in the form. of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.＜br＞

The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.

__________ 查看材料

A.matter

B.form

C.system

D.direction

答案

查看答案

发布时间：2023-02-27

更多“请根据短文内容，回答题。 Public RelationsPublic relations is a broad set of planned communi”相关的问题

第1题

请根据短文的内容，回答题。 Are You a Successful Leader？（1) Almost nothing we do in this wor

请根据短文的内容，回答题。

Are You a Successful Leader？

(1) Almost nothing we do in this world is done in isolation. At work or at play, you&39;ll find yourself in groups, working with other people: your team at work, a meeting with colleagues, your family, a holiday with friends, a group of students working together, a day out walking in the mountains, a group of neighbors wanting to make changes. It is now recognized that being able to work successfully with other people is one of the major keys to success, partly because we need to do it so often.＜br＞

(2) In almost every situation where you&39;re in a group, you will need a skilled leader. All groups need leaders and all successful groups have good leaders. Groups without leaders or with weak leaders almost always break down. Members of a leaderless group often begin to feel dissatisfied and frustrated. Time is wasted and the tasks are not achieved. There are often arguments and tensions between people as there is nobody to keep the goals clear. Some personalities dominate and others disappear. Often group members begin not to come to meetings in order to avoid more disharmonies.＜br＞

(3) Some people are natural leaders. The celebrity chef, Antonio Carluccio says, "true leaders are born and you can spot them in kitchens." They&39;re people who combine toughness,fairness and humor. Although a lot of people agree that there are some natural-born leaders,most people now recognize that leadership can also be taught. Our professional and experienced staff can train almost anyone how to be a successful leader. Good leaders don&39;t make people do things in a bossy, controlling way. You can learn how to involve everyone,encouraging the whole group to work towards a common goal.＜br＞

(4) Our training courses use activities and techniques to develop a range of qualities which are necessary to be a good leader. Self-confidence is vital for you to overcome your own fears about being a leader. Successful leaders also need to be calm and intelligent. They need to be able to work out good strategies and make sound judgments under pressure. Lastly, and probably most importantly, good leaders need to be sensitive, sociable and be able to get on with a wide range of people. Good leadership is essentially the ability to influence others and good leaders allow all members of the group to contribute.

Paragraph 1__________ 查看材料

A.Most of good leaders are natural-bom.

B.It"s important to have a good leader.

C.People are in groups.

D.These techniques are used to train leaders.

E.Training can make good leaders.

F.A good leader needs a variety of qualities. A good leader needs a variety of qualities.

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第2题

根据以下内容回答题：People landing at London’S Heathrow airport have something new to look

根据以下内容回答题：

People landing at London’S Heathrow airport have something new to look at as they fly overBritain’S capital city．It is attractive，simple and a little strange．The Millennium Dome is a huge semi-circle of plastic and steel and it contains the largest public space in the world．It has been built to house an exhibition of all that is best in British life，learning and leisure． The Millennium Dome was designed by Sir Richard Rogers，one of British’S most famous architects．His work points the way to new developments in buildin9．Think of it as a giant symbol of the buildings in which we will all be living and working in the near future． Buildings are also a part of history．They express the culture of the times．Sir Richard Rogers is aware of this responsibility．While different designers have individual styles，their work also has a common style．That is：to express the values of the information age． What is an“information age”building？The dome is a good example．After the Millennium exhibition ends，it will be used for another purpose．Just as people no longer have“jobs for life”，modem buildings are designed for a number of different use for another Richard Roger’s building，the Pompidous Center（蓬皮杜艺术中心）in paris，uses the idea that information is communication．Instead of being hidden in the walls，heating pipes and elevators are open to public view．The Pompidous Center is a very honest building．It tells you how it works．

The Millennium Dome has been originally buih to hold an exhibition__________ ．

A.of different building designing

B.of the finest things in Britain

C.of everything that can draw the attention of people

D.of recent developments in information technology

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第3题

根据下列内容，回答题。男性，28岁，受凉后发热，咳嗽，咳痰1周，气促2天，意识模糊1小时，查体：T38．9℃，BP

根据下列内容，回答题。

男性，28岁，受凉后发热，咳嗽，咳痰1周，气促2天，意识模糊1小时，查体：T38．9℃，BP80／50mmHg，口唇发绀，双肺可闻及较多湿哕音，心率109次／分，未闻及杂音，四肢冷，血常规：WBC 21．3×109／L．N 0．90

该患者最可能的诊断是查看材料

A.中枢神经系统感染

B.急性左心衰

C.重症肺炎

D.干酪性肺炎

E.肺栓塞

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第4题

根据以下内容回答题：Traditionally．universities have carried out two main activities：researc

根据以下内容回答题：

Traditionally．universities have carried out two main activities：research and teaching．Many expels would argue that both these activities play a critical role in serving the communi-ty．The fundamental question，however，is how does the community want or need to be served？

In recent years universities have been coming under increasing pressure from both the govemments and the public to ensure that they do not remain…ivory towers”(象牙之塔)of study separated from the realities of everyday life．University teachers have been encouraged，and in some cases compelled，to provide more courses which produce graduates with the techni-cal skills required for the commercial use．If Aristotle wanted to work in university in the uk today，he would have a good chance of teaching computer science but would not be so rea．Dily employable as a philosopher．

A post．industrial society requires large numbers of computer programmers，engineers，managers and technicians to maintain and develop its economic growth but“man”，as the Bible says，“does not live by bread alone．”Apart from requiring medical and social services，which do not directly contribute to economic growth，the society should also value and enjoy litera-ture．music and the arts．In these cost-conscious times，it has even been pointed out in justifi-cation for the funding of the arts that they can be useful money earners．A successful musical play，for instance，can contribute as much to the Gross National Product through tourist dollars as any other things．

We can know from the first paragraph that the author__________ ．查看材料

A.believes traditional’universities have done a good job serving the community

B.believes it remains to be discussed how universities should meet the needs of society

C.thinks some experts require too much of universities

D.thinks universities should do more than just research and teaching

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第5题

根据材料，回答题青霉素的化学结构为查看

根据材料，回答题

青霉素的化学结构为

查看材料

点击查看答案

第6题

根据下列内容，回答题。张女士的孩子就要6个月大了，她坚持母乳喂养，孩子长得很好，她听说孩子6个月后如果辅食添加不当会影响健康，特别想咨询相关的问题：6个月大时可添加的食物是（）。查看材料

A.面包

B.肉泥

C.蛋黄泥

D.烂菜

点击查看答案

第7题

根据下面内容，回答题： Every morning， kids from a local high schoolare working hard. They a

根据下面内容，回答题：

Every morning， kids from a local high schoolare working hard. They are making and selling special coffee at a coffee caf6. They are also making a lot of money.

These students can make up to twelve hundred dollars a day. They are selling their special coffee to airplane passengers. After the students get paid， the rest of the money goes to helping a local youth project.

These high school students use a space in the Oakland airport. It is usually very crowded. Many people who fly on the planes like to drink the special coffee.

One customer thinks that the coffee costs a lot but it is good and worth it. Most customers are pleasant but some are unhappy. They do not like it if the coffee cafe is not open for business.

The students earn $6.10 an hour plus tips. They also get school credit while they learn how to run a business. Many of the students enjoy the work although it took some time to learn how to do it.

They have to learn how to steam milk， load the pots， and add flavor. It takes some skill and sometimes mistakes are made. The most common mistake is forgetting to add the coffee.

Based on the passage， it seems that the purpose of the cafe is to________. 查看材料

A.learn a skill

B.help a youth project

C.do business

D.earn school credit

点击查看答案

第8题

根据材料，回答题青霉素过敏性试验的给药途径是

根据材料，回答题

青霉素过敏性试验的给药途径是查看材料

A.皮内注射

B.皮下注射

C.肌内注射

D.静脉注射

E.静脉滴注

点击查看答案

第9题

根据以下答案，回答题 A．真菌 B．肠球菌 C．肺炎链球菌 D．草绿色链球菌 E．金黄色葡萄球菌

根据以下答案，回答题

A．真菌

B．肠球菌

C．肺炎链球菌

D．草绿色链球菌

E．金黄色葡萄球菌

急性感染性心内膜炎最常见的致病菌（）。

查看材料

点击查看答案

第10题

根据下面选项，回答题：A．法律 B．行政法规 C．地方性法规 D．部门规章 E．地方政府规章

根据下面选项，回答题：

A．法律

B．行政法规

C．地方性法规

D．部门规章

E．地方政府规章

国务院常务会议通过的《中华人民共和国药品管理法实施条例》（国务院令第360号）是

查看材料

点击查看答案

第11题

根据材料，回答题：ABC会计师事务所拟承接A公司（上市的企业集团公司）2×10年度财务报表审计业务。甲注册会计师任项目负责人，在实施初步业务活动、签订业务约定书过程中，遇到了下列事项，请代为做出正确的专业判断。D公司为A公司的子公司，继A公司之后于2×11年1月10日自行委托ABC会计师事务所对其2×10年度财务报表进行审计。则下列说法中正确的是（）。

A.ABC会计师事务所不再与D公司单独签订审计业务约定书

B.ABC会计师事务所应当与D公司单独签订审计业务约定书

C.改变原审计业务约定书的内容

D.A公司应当与ABC会计师事务所重新签订审计业务约定书

点击查看答案

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