第1题
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______ .
A.deceive customers
B.increase production
C.arouse suspicion
D.push the sale
第3题
Criticism and self-criticism is necessary it helps us to correct our mistakes.
A.since that
B.in that
C.due to
D.because of
第4题
It can be inferred from the text that__________ .
A.Lincoln prepared his speech very carefully before he went to Gettysburg
B.Lincoln was very busy at the time and didn’t have much time to prepare his speech
C.Lincoln’S speech was full of‘rich words
D.Lincoln’speech was very long
第5题
His speech was so interesting that it was constantly______by applause.
A.interfered
B.interrupted
C.troubled
D.disturbed
第6题
Speech is the__________human ability.
A.unique
B.special
C.single
D.peculiar
第7题
He said he always felt ______ when he had to make a speech in public.
A.nerve
B.nervous
C.nervously
D.nervousness
第8题
Our president made a(n) _____ speech at the opening ceremony of the sports meeting, which encouraged the sportsmen greatly.
A.indifferent
B.inspiring
C.flat
D.dry
第9题
The secretary worked late into the night, ______ a long speech for the president.
A.to prepare
B.preparing
C.prepared
D.was preparing
第10题
What you should say in your speech is entirely ______ you.
A.up to
B.owing to
C.due to
D.according to
第11题
Which of the following statements is/are true?
(1) Corporation tax is a direct tax on the turnover of companies
(2) National insurance is a direct tax suffered by employees, employers and the self-employed on earnings
(3) Inheritance tax is a direct tax on transfers of income by individuals
(4) Value added tax is a direct tax on the supply of goods and services by businesses
A.1 and 3 only
B.2 only
C.1, 2, 3 and 4
D.1, 2 and 4 only