第1题
The "narrative" sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefits for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects (可能的主顾) on which to call.
The "suggestive" approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer's needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information gleaned from the customer to suggest an appropriate product or service.
"We tell our salespeople to be like wine stewards," says Mindy Sahlawannee, a corporate sales trainer, "the wine steward first checks to see what food the customer has ordered and then opens by suggesting the wine that best complements the dish. Most companies who use a narrative strategy should be using a suggestive strategy. Just like you can't drink red wine with every dish, you can't have one sales recommendation to suit all customers."
The final strategy demands that a company's sales staff act as "consultants" for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored specifically to a customer's needs.
"Good sales 'consultants'," says Alan Goldfarb, president of Ad Pro, Inc., "are the people who use a wide range of skills including probing, listening, analysis, and persuasiveness. The best sales 'consultants', however, are the ones who can 'think outside the box' and use their creativity to present a product and close the sale. The other skills you can teach. Creativity is innate. It's something we look for in every employee we hire."
More and more sales teams are switching from a narrative or suggestive approach to a more consultative strategy. As a result, corporations are looking more at intangibles such as creativity and analytical skills and less at educational background and technical skills.
"The next century will be about meeting individual customer needs," says Goldfarb, "the days of one size fits all are over."
The major difference between narrative sales and suggestive sales is that
A.the former highlights the benefits while the latter emphasize the function of the product
B.the former uses more prepared information, the latter has to get ready for unexpected information
C.the former involves no discussion while the latter involves discussion a lot
D.the former is effective in creating demand, the latter is effective in satisfying existing demand
第2题
参考答案:
第3题
Part B
Directions:
Write an essay with the title “Reading Books in Printed Form. or on Computer” in which you should
1) analyze the strong points and weak points of each one, and
2) tell your own preference and your reasons.
You should write 160—200 words neatly on ANSWER SHEET 2.(20 points)
第4题
A. contained
B. illustrated
C. exposed
D. strengthened
第5题
第6题
A.Thomas Gray’s “Elegy Written in a Country Churchyard”
B.John Milton’s Paradise Lost
C.Alexander Pope’s Essay on Criticism
D.Shakespeare’s Midsummer Night’s Dream
第7题
Essays, however, hang somewhere on a line between two sturdy poles: this is what I think, and this is what I am. Autobiographies which aren't novels are generally extended essays, indeed. A personal essay is like the human voice talking, its order being the mind's natural flow, instead of a systematized outline of ideas. Though more changeable or informal than an article or treatise, somewhere it contains a point which is its real center, even if the point couldn't be uttered in fewer words than the essayist has used. Essays don't usually boil down to a summary, as articles do, and the style. of the writer has a "nap" to it, a combination of personality and originality and energetic loose ends that stand up like the nap (绒毛) on a piece of wool and can't be brushed flat. Essays belong to the animal kingdom, with a surface that generates sparks, like a coat of fur, compared with the flat, conventional cotton of the magazine article writer, who works in the vegetable kingdom, instead. But, essays, on the other hand, may have fewer "levels" than fiction, because we are not supposed to argue much about their meaning. In the old distinction between teaching and storytelling, the essayist, however cleverly he tries to conceal his intentions, is a bit of a teacher or reformer, and an essay is intended to convey the same point to each of us.
An essayist doesn't have to tell the whole truth and nothing but the truth, he can shape or shave his memories, as long as the purpose is served of explaining a truthful point. A personal essay frequently is not autobiographical at all, but what it does keep in common with autobiography is that, through its tone and tumbling progression, it conveys the quality of the author's mind. Nothing gets in the way. Because essays are directly concerned with the mind and the mind's peculiarity, the very freedom the mind possesses is conferred on this branch of literature that does honor to it, and the fascination of the mind is the fascination of the essay.
According to the passage the changes in readers' taste ______.
A.contribute to the incompatibility of essays with stories
B.often result in unfavorable effect, to say the least
C.sometimes come to something undesirable, of course
D.usually bring about beneficial outcome, so to say
第8题
Davidson’s article is one of a number of pieces that have recently appeared making the point that the reason we have such stubbornly high unemployment and declining middle-class incomes today is largely because of the big drop in demand because of the Great Recession, but it is also because of the advances in both globalization and the information technology revolution, which are more rapidly than ever replacing labor with machine or foreign workers.
In the past, workers with average skills, doing an average job, could earn an average lifestyle. But, today, average is officially over. Being average is just won’t earn you what it used to. It can’t when so many more employers have so much more access to so much more above average cheap foreign labor cheap robotics, cheap software, cheap automation and cheap genins. Therefore, everyone needs to find their extra – their unique value contribution that makes them stand out in whatever is their field of employment.
Yes, new technology has been eating jobs forever, and always will. But there’s been an acceleration. As Davidson notes, “ In the 10 years ending in 2009, factories shed workers so fast that they erased almost all the gains of the previous 70 years; roughly one out of every three manufacturing jobs – about 6 millions in total – disappeared.”
There will always be change – new jobs, new products, new services. But the one thing we know for sure is that with each advance in globalization and the I.T. revolution , the beat jobs will require workers to have more and better education to make themselves above average.
In a world where average is officially over, there are many things we need to do to buttress employment, but nothing would be more important than passing some kind of G.I. Bill for the 21st century that ensures that every American has access to post-high school education.
The joke in Paragraph 1 is used to illustrate
A.the impact of technological advances
B.the alleviation of jobs pressure
C.the shrinkages of textile mills
D.the decline of middle-class incomes
第9题
Davidson’s article is one of a number of pieces that have recently appeared making the point that the reason we have such stubbornly high unemployment and declining middle-class incomes today is also because of the advances in both globalization and the information technology revolution, which are more rapidly than ever replacing labor with machines or foreign worker.
In the past, workers with average skills, doing an average job,could earn an average lifestyle. ,But ,today ,average is officially over. Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so much more above average cheap foreign labor, cheap robotics, cheap software, cheap automation and cheap genius. Therefore, everyone needs to find their extra-their unique value contribution that makes them stand out in whatever is their field of employment.
Yes, new technology has been eating jobs forever, and always will. But there’s been an acceleration. As Davidson notes,” In the 10 years ending in 2009, [U.S.] factories shed workers so fast that they erased almost all the gains of the previous 70 years; roughly one out of every three manufacturing jobs-about 6 million in total -disappeared.
There will always be changed-new jobs, new products, new services. But the one thing we know for sure is that with each advance in globalization and the I.T. revolution, the best jobs will require workers to have more and better education to make themselves above average.
In a world where average is officially over, there are many things we need to do to support employment, but nothing would be more important than passing some kind of G.I.Bill for the 21st century that ensures that every American has access to poet-high school education.
The joke in Paragraph 1 is used to illustrate_______ .
A.the impact of technological advances
B.the alleviation of job pressure
C.the shrinkage of textile mills
D.the decline of middle-class incomes
The quotation in Paragraph 4 explains that ______ .A.gains of technology have been erased
B.job opportunities are disappearing at a high speed
C.factories are making much less money than before
D.new jobs and services have been offered
According to the author, to reduce unemployment, the most important is_____ .A.to accelerate the I.T. revolution
B.to ensure more education for people
C.ro advance economic globalization
D.to pass more bills in the 21st century
Which of the following would be the most appropriate title for the text?A.New Law Takes Effect
B.Technology Goes Cheap
C.Average Is Over
D.Recession Is Bad
According to Paragraph 3, to be a successful employee, one has to______ .A.work on cheap software
B.ask for a moderate salary
C.adopt an average lifestyle
D.contribute something unique