Does the importance of knowledge of OB differ based on a manager's levels in the organizational? If so how? If not, why not? Be specific.
第1题
It is implied in the passage that ______.
A.the expression "teacher burnout" does not reflect the reality of the teaching profession
B.most teachers are not willing to do jobs which have little to do with teaching
C.personal fulfillment is of extreme importance for most students to choose their future careers
D.no articles in professional education journals pay attention to the positive aspects of teaching
第2题
A.in
B.beyond
C.under
D.of
第3题
A smile is one of the most common examples in different countries. While Americans smile freely atstrangers,in Russia this is considered strange and even impolite. In Asian countries a smile isn&39; tnecessarily an expression of joy but it can be used to express pain.
The acceptable physical distance is another major difference. In Latin America and the MiddleEast the acceptable distance is much shorter than what most Europeans and Americans feet comforta-ble with. Hand and arm movements as a form. of body language are also very different amongcountries. Handshakes are usually acceptable almost everywhere, even between strangers;however,kissing on the cheek and touching on the shoulder or other body parts aren&39; t. For many people inAsia and other parts of the world, such actions are seen as a violation (侵犯) of one&39; s personalspace. This is why you should not touch others easily.
Eye contact(目光接触)is one of the forms of body language where the differences are most strikingInAmerica and Latin America looking the other person in the eye is a sign of respect. But in Asian countries,prolonged(过长的)eye contact is especially rude,so you should try your best not to do that.
47. To humans, body language is__________.
A.important
B.funny
C.uncommon
D.Strange
What does striking in the fourth paragraph most probably mean?A.Interesting to read.
B.Easy to notice.
C.Impossible to remember.
D.Difficult to accept.
In which place is smiling at strangers considered impolite?A.The U.S.
B.Asia.
C.Latin America.
D.Russia.
Which form of body language is acceptable almost everywhere?A.Kissing on the cheek.
B.Shaking hands.
C.Touching on the shoulder.
D.Keeping a short distance.
请帮忙给出每个问题的正确答案和分析,谢谢!
第4题
The Holiday Company (HC) currently offers travel agency services by giving travel advice and making travel bookings for customers who physically visit the offices located in most major towns in the country. However, it is progressively reducing this part of the business while simultaneously trying to achieve a greater proportion of its revenue online.
To help meet this objective, HC is in the process of forming a new business unit to market and sell luxury holidays. The holiday product range marketed by this new business unit will be named Inspirations. It is intended that Inspirations will provide a high quality, bespoke holiday service for discerning clients. HC has decided that this new business unit will have its own mission statement of ‘delivering a high quality service for discerning travellers’. The new managing director of Inspirations has stated that it has an objective of achieving annual revenue of $100m by 2018. This would be approximately 25% of the total forecast revenue for HC that year, but it is expected to represent only about 5% of the total number of holidays sold by HC. The type of holidays offered by Inspirations is already provided by some of HC’s competitors.
Dilip Kharel, the new director of marketing of Inspirations, has stated that the internet should be increasingly used as the main source of marketing and selling the holidays, as ‘the days are almost gone when families visit a ‘high street’ travel agency to plan their holiday; it’s all done now from the comfort of the home’. He believes that potential customers of Inspirations will not want to visit high street travel agencies.
HC currently makes extensive use of traditional marketing techniques, sending out travel brochures containing all of its holidays to potential customers. However, as Dilip has recognised, ‘the problem is that we don’t even know if our customers bother opening these, or if they put them directly into the dustbin.’ These brochures are often produced months in advance, and may advertise holidays which are no longer available. Customers will not discover this until they visit one of the travel agents. The company currently does make some use of targeted emails, but it has been accused of sending spam mail in the past and mass mailing a weekly email of all current holiday offers to everyone registered on its database.
Dilip is keen to embrace the opportunities offered by electronic marketing and believes that Inspirations can benefit greatly by exploiting the principles of intelligence, individualisation, interactivity, integration and independence of location which are central to electronic marketing.
Inspirations will offer holidays in a wide variety of locations, including the Caribbean, Africa and Asia, and plan to offer ‘themed’ trips, such as gourmet food holidays and heritage trips. Different countries may have different requirements for visiting tourists, such as visa regulations. Inspirations does not own hotels or aircraft and therefore the majority of holidays offered will be provided by third-party suppliers, such as hotel and airline companies. This means that Inspirations can lack control over some elements such as passenger taxes. Inspirations will have representatives on site in all resorts to meet guests at airports and to address any issues they have with the holiday. However, the hotels and excursions will not be solely or exclusively offered to Inspirations guests. For example, there will be other guests at a hotel who have not booked through Inspirations.
Dilip is concerned about this. He feels that the company needs to be able to differentiate itself, either in the overall holiday experience itself or in the marketing of it, so that customers are more likely to book such holidays through Inspirations, rather than through a competitor, or indeed through booking with the hotel directly. He also recognises the importance of adopting an appropriate pricing strategy which meets the needs of the organisation (HC and Inspirations) and customers alike.
Required:
(a) Evaluate how the principles of intelligence, individualisation, interactivity, integration and independence of location could be exploited when marketing the new range of holidays to be offered by Inspirations. (15 marks)
Dilip Kharel recognises the importance of a pricing strategy which supports the overall corporate and business strategies of the organisation.
Required:
(b) Describe a strategic approach to establishing prices in the context of Inspirations. You should recognise both economic and non-economic factors in your approach. (10 marks)
第5题
Perhaps the best way to deal with such moods is to talk them out ;sometimes, though, there is no one to listen. Modem pharmacology (药物学)offers a lot tranquilizers (镇定剂)and anti-anxiety drugs. What many people don’ t realize, however, is that scientists have discovered the effectiveness of several non-drug methods to make you free from an unwanted mood. These can be just as useful as drugs,and have the added benefit of being nonpoisonous. So next time you feel out of sorts,don’ t head for the drug store—try the following method.
Of all the mood-changing self-help techniques, aerobic exercise seems to be the best cure for a bad mood. “If you could keep the exercise,you’d be in high spirits,’’says Kathryn Lance,author of Running for Health and Beauty.
Researchers have explained biochemical and various other changes that make exercise compare favorably to drugs as mood-raiser. Physical work such as housework,however,does little. The key is aerobic exercise—running, cycling, walking, swimming, or other repetitive and sustained activities that increase the heart rate and circulation(循环),and improve the body’s use of oxygen. Do them for at least 20 minutes a time,three to five times a week. What is the main subject of the passage?
A.How to beat a bad mood
B.How to talk bad moods out.
C.How to do physical exercises.
D.How to do aerobic exercise
It can be inferred from the passage that_____.A.when one is in a bad mood,he or she may not work very well
B.the best way to overcome a bad mood is to talk to oneself
C.some drugs are more effective than physical exercises
D.taking drugs is at the risk of being poisonous
“Feel out of sorts”,as it is used in the second paragraph,could best be replaced byA.put things in order
B.are in a bad mood
C.search for tranquilizers
D.want a mood-raiser
Which of the following best describes the organization of this passage?A.An exercise and its importance are explained
B.A problem is examined and solutions are given
C.Two different views of a problem are presented
D.Recent developments in medicine are described
请帮忙给出每个问题的正确答案和分析,谢谢!
第6题
(iii) A statement on the importance of confidentiality in the financing of the early stage working capital needs
and an explanation of how this conflicts with the duty of transparency in matters of corporate
governance. (6 marks)
Professional marks for layout, logical flow and persuasiveness of the statement. (4 marks)
第7题
The example of the twins going to a uncertainty and a factory separately shows ______ _.
A.the importance of their intelligence
B.the importance of their positions
C.the role of environment on intelligence
D.the part that birth plays
第8题
Here is a message of importance to every man and woman who ______.
A.vote
B.votes
C.voting
D.voted
第9题
importance of communication is therefore an important part of the accountant’s role.
Required:
(a) Explain the importance of good communication. (5 marks)
第10题
That many numerous societies of men should have believed in the influence of the evil eye and the existence of a firmament, should have sacrificed slaves and goods to the ghosts of the departed, should have handed down traditions of giants slaying monsters and men turning into beasts—all this is ground for holding that such ideas were indeed produced in men’s minds by efficient causes, but it is not ground for holding that the rites in question are profitable, the beliefs sound, and the history authentic. This may seem at the first glance a truism, but, in fact, it is the denial of a fallacy which deeply affects the minds of all but a small critical minority of mankind. Popularly, what everybody says must be true, what everybody does must be right.
There are various topics, especially in history, law, philosophy, and theology, where even the educated people we live among can hardly be brought to see that the cause why men do hold an opinion, or practise a custom, is by no means necessarily a reason why they ought to do so. Now collections of ethnographic evidence, bringing so prominently into view the agreement of immense multitudes of men as to certain traditions, beliefs, and usages, are peculiarly liable to be thus improperly used in direct defense of these institutions themselves, even old barbaric nations being polled to maintain their opinions against what are called modern ideas.
As it has more than once happened to myself to find my collections of traditions and beliefs thus set up to prove their own objective truth, without proper examination of the grounds on which they were actually received, I take this occasion of remarking that the same line of argument will serve equally well to demonstrate, by the strong and wide consent of nations, that the earth is flat, and night-mare the visit of a demon.
第26题:1. The author’s attitude towards the phenomena mentioned at the beginning of the text is one of _____.
[A] skepticism
[B] approval
[C] indifference
[D] disgust
第11题