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When we conduct foreign trade, the importance of understanding the language of a country c

annot be underestimated. The successful marketer must achieve export communication which requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed. A dictionary translation is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the company's brand name impressed in Chinese characters which were phonetically (按照发地) accurate. It was discovered later, however, that the translation's literal meaning was "female horse fattened with wax," hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous, Sometimes, what was translated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to live with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are affectively communicating in another language.Which of the following is the best topic for the passage？A.Idiomatic Meanings of Languages.B.Language Problems in Foreign Trade.C.Translation Failures in Foreign Trade,D.Culture Difference between Languages.

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发布时间：2020-09-17

更多“When we conduct foreign trade, the importance of understanding the language of a country c”相关的问题

第1题

we must （）the impact of stealing money.

A.consider

B.use

C.conduct

D.find

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第2题

我们定点从绿色食品基地进货并进行特别检查A.We’ll buy commodity from designated places and c

我们定点从绿色食品基地进货并进行特别检查

A.We’ll buy commodity from designated places and conduct a special test of the purchase

B.Even though we buy food from designated green food bases, still we take a test of the purchase

C.We’ll buy goods from designated green food bases and conduct a special test of the purchase

D.The food we buy are from designated green bases and we still conduct a test of the purchase

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第3题

When will the fire department come to conduct a fire prevention inspection in our company？

A. Next month. I’ve checked hydrants and fire-extinguishers on each floor

B.Next day. The manager will check hydrants and other equipment in the building.

C.Next week. But hydrants and fire extinguishers on each floor has already been checked

D.The day before yesterday. I had already checked hydrants and fire extinguishers on each floor.

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第4题

Some psychologists maintain that mental acts such as thinking are not performed in the

brain alone, but that one’s muscles also participate (take part in). It may be said that we think with our muscles in somewhat the same way that we listen to music with our bodies.

You surely are not surprised to be told that you usually listen to music not only with your cars but with your whole body. Few people can listen to music that is more or less familiar without moving their body or, more specifically, some part of their body. Often when one listens to a symphonic concert on the radio, he is tempted to direct the orchestra (music band) even though he knows there is a competent conductor on the job.

Strange as this behavior. may be, there is a very good reason for it. One cannot derive all possible enjoyment from music unless he participates, so to speak, in its performance. The listener "feels" himself into the music with more or less pronounced motions of his body.

The muscles of the body actually participate in the mental process of thinking in the same way, but this participation is less obvious because it is less pronounced.

1、Few people are able to listen to familiar music without ______.

A、moving some part of their body

B、stopping what they arc doing to listen

C、directing the orchestra playing it

D、wishing that they could conduct music properly

2、Body movements are necessary in order for the listener to ______.

A、hear the music

B、enjoy the music fully

C、appreciate the music completely

D、understand the music

3、The best title for this selection is______.

A、An Ear for Music

B、Music Appreciation

C、How Muscles Participate in Menial Acts

D、A Psychological Definition of the Thinking Process

4、The pronounced body motions are a listener’s way of ______.

A、"feeling" the music

B、participating in the performance

C、deriving enjoyment from the music

D、all of the above

5、Some psychologists maintain that thinking is ______.

A、not a mental process

B、more of a physical process than a mental action

C、a process that involves our entire bodies

D、a process that involves the muscles as well as the brain

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第5题

Part A 2 BBC ‘s Casualty programme on Saturday evening gave viewers a vote as to which o

f two patients should benefit from a donation. But it failed to tell us that we would not need to make so many life-and-death decisions if we got to grip with the chronic organ shortage. Being pussyfooting around in its approach to dead bodies, the Government is giving a kicking to some of the most vulnerable in our society. One depressing consequence of this is that a significant number of those on the waiting list take off to foreign countries to purchase an organ from a living third-world donor, something that is forbidden in the United Kingdom. The poor have no option but to wait in vain.

The Human Tissue Authority’s position on the retention of body parts for medical research after a post-mortem examination is equally flawed. The new consent forms could have been drafted by some evil person seeking to stop the precious flow of human tissue into the pathological laboratory. The forms are so lengthy that doctors rarely have time to complete them and, even if they try, the wording is so graphic that relatives tend to leg it before signing. In consequence, the number of post mortems has fallen quickly.

The wider worry is that the moral shortsightedness evident in the Human Tissue Act seems to infect every facet of the contemporary debate on medical ethics. Take the timid approach to embryonic stem cell research. The United States, for example, refuses government funding to scientists who wish to carry out potentially ground-breaking research on the surplus embryos created by IVF treatment.

Senators profess to be worried that embryonic research fails to respect the dignity of “potential persons”. Rarely can such a vacuous concept have found its way into a debate claming to provide enlightenment. When is this “potential” supposed to kick in？ In case you were wondering, these supposedly precious embryos are at the same stage of development as those that are routinely terminated by the Pill without anyone crying. Thankfully, the British Government has refused the position of the United States and operates one of the most liberal regimes in Europe, in which licences have been awarded to researchers to create embryos for medical research. It is possible that, in years to come, scientists will be able to grow organs in the lab and find cures for a range of debilitating diseases.

The fundamental problem with our approach to ethics is our inability to separate emotion from policy. The only factor that should enter our moral and legal deliberations is that of welfare, a concept that is meaningless when applied to entities that lack self-consciousness. Never forget that the research that we are so reluctant to conduct upon embryos and dead bodies is routinely carried out on living, pain-sensitive animals.

第6题：Which of the following is true of Sony’s acquisition of Columbia Pictures？

［A］ It was motivated by Morita’s desire to project an image of success.

［B］ Sony’s top executives were quite convinced of its benefits for the company.

［C］ Entertainment industry insiders believed it was the failure of Hollywood.

［D］ It was the expensive expansion from electronics into entertainment.

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第6题

The proposal of a single six-year term for the President of the United States has been aro

und for a long time. High-minded people have urged it from the beginning of the Republic. The Constitutional Convention turned it down in 1787, and recurrent efforts to put it in the Constitution have regularly failed in the two centuries since. Quite right: it is a terrible idea for a number of reasons among them that it is at war with the philosophy of democracy.

The basic argument for the one-term, six-year presidency is that the quest for reelection is at the heart of our problems with self-government. The desire for reelection, it is claimed, drives Presidents to do things they would not otherwise do. It leads them to make easy promises and to postpone hard decisions. A single six-year term would liberate presidents from the pressures and temptations of politics. Instead of worrying about reelection, they would be free to do only what was best for the country.

The argument is superficially attractive. But when you think about it, it is profoundly antidemocratic in its implications. It assumes Presidents know better than anyone else what is best for the country and that the people are so wrongheaded and ignorant that Presidents should be encouraged to disregard their wishes. It assumes that the less responsive a President is to popular desires and needs, the better President he or she will be. It assumes that the democratic process is the obstacle to wise decisions.

The theory of American democracy is quite the opposite. It is that the give-and-take of the democratic process is the best source of wise decisions. It is that the President's duty is not to ignore and override popular concerns but to acknowledge and heed them. It is "that the President's accountability to the popular will is the best guarantee that he or she will do a good job.

The one-term limitation, as Gouverneur Morris, final draftsman of the Constitution, persuaded the convention, would "destroy the great motive to good behavior," which is the hope of reelection. A President, said Olive Ellsworth, another Founding Father, "should be reelected if his conduct prove worthy of it. And he will be more likely to render himself worthy of it if he be rewardable with it."

The ban on reelection has other perverse consequences. Forbidding a President to run again, Gouverneur Morris said, is "as much as to say that we should give him the benefit of experience, and then deprive ourselves of use of it." George Washington stoutly opposed the idea. "I can see no propriety," he wrote, "in precluding ourselves from the service of any man, who on some great emergency shall be deemed universally most capable of serving the public."

A single six-year term would release Presidents from the test of submitting their records to the voters. It would be an impeachment of the democratic process itself. The Founding Fathers were everlastingly right when they turned down this well-intentioned but ill-considered proposal 200 years ago.

The main idea of the passage is that the United States Presidents should ______

A．have wide political experience

B．serve for a term of less than six years

C．serve for a term of more than six years

D．be allowed to be reelected

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第7题

The practice of capital punishment is as old as government itself.For most of history, it

The practice of capital punishment is as old as government itself. For most of history, it has not been considered controversial. Since ancient times most governments have punished a wide variety of crimes by death and have conducted executions as a routine part of the administration of criminal law. However, in the mid-18th century, social critics in Europe began to emphasize the worth of the individual and to criticize government practices they considered unjust, including capital punishment. The controversy and debate over whether governments should utilize the death penalty continue today.

The first significant movement to abolish the death penalty began during the era known as the Age of Enlightenment. In 1764 Italian jurist and philosopher Cesare Becearia published an essay on Crimes and Punishments. Many consider this influential work the leading document in the early campaign against capital punishment. Other individuals who campaigned against executions during this period include French authors Voltaire and Denis Diderot, British philosophers David Hume and Adam Smith, and political theorist Thomas Paine in the United States.

Critics of capital punishment argue that it is cruel and inhumane, while supporters consider it a necessary form. of revenge for terrible crimes. Those who advocate the death penalty declare that it is a uniquely effective punishment that prevents crime. However, advocates and opponents of the death penalty dispute the proper interpretation of statistical analyses of its preventing effect. Opponents of capital punishment see the death penalty as a human rights issue involving the proper limits of governmental power. In contrast, those who want governments to continue to execute tend to regard capital punishment as an issue of criminal justice policy. Because of these alternative viewpoints, there is a profound difference of opinion not only about what is the fight answer on capital punishment, but also about what type of question is being asked when the death penalty becomes a public issue.

We can learn from the first paragraph that in ancient times ______.

A．death penalty had been carried out before government came into being

B．people thought it was right for the government to conduct executions

C．death penalty was practiced scarcely in European countries

D．many people considered capital punishment unjust and cruel

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第8题

Something always ______ . wrong when We try this recipe.A．has goneB．have goneC．goD．goes

Something always ______ . wrong when We try this recipe.

A．has gone

B．have gone

C．go

D．goes

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第9题

_____ Sundays we stay at home.

A.When

B.In

C.At

D.On

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第10题

My father took the photos ______ we lived in Cambridge.A: thoughB: sinceC: untilD: when

My father took the photos ______ we lived in Cambridge.

A: though

B: since

C: until

D: when

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