第1题
A.Do you want to buy something
B.Excuse me, what are you doing
C.Are you just looking around
D.Is there anything I can do for you
第2题
Which of the following is a long-established practice in the opening ceremony?
A.Runners enter the stadium with torches.
B.Each team has to put on a wonderful display.
C.The Greek team marches in first.
D.Men and women wear magnificent clothes.
第3题
Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic
thinking of the Group.
The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed
part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English
style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The
Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company
factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command
premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values
created a strong family atmosphere in its network of partners and were reluctant to change this.
Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women
had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.
Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised
by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them
vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the
Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a
fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and
Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive
Officer every year since 2000.
Required:
(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the
Marlow Fashion Group. (12 marks)
第4题
根据以下内容回答题:
As late as l800.women’s only place was in the home.The idea of women in the business
world was unthinkable.N0“nice’’woman would dream of entering what was strictly a“man’s wodd”.Even if she could,what would she do?Men were positive that no woman could handle a job outside her home.This was such a widely accepted idea that when the famous Bronte sisters began writing books.in 1 846,they disguised themselves by signing their books with men’s names.
Teaching was the first profession open to women soon after l 800.But even that was not an easy profession for women to enter because most high schools and colleges were open only to men.Oberling College in Ohio was the first college in America to accept women.
Hospital nursing became respectable work for women only after Florence Nightingale became famous.Because she was a wealthy and cultured woman,as well as a nurse,people began to believe it was possible for women to nurse the sick and still be“ladies”.Miss Night-ingale opened England’s first training school for nurses in 1860.
The invention of the typewriter in 1 867 helped to bring women out of the home and into the business world.Because women had slender,quick fingers,they learned to operate typewriters quickly and well.Businessmen found that they had to hire women for this new kind of work.
By l 900,thousands of women were working at real,jobs in schools,hospitals,and officesin both England and America.Some women even managed to become doctors or lawyers.The idea that“nice”women could work in the business world had been accepted.
Bronte sisters published their first books under men’s names because__________ . 查看材料
A.thev never dreamed of entering a“man’s world”
B.they thought.no woman could handle a job outside her home
C.writing was generally considered to be men’s work
D.people didn’t thought they were wealthy enough to write
第5题
Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’s more, both boys and girls wore what were thought of as gender-neutral dresses.When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
I had not realised how profoundly marketing trends dictated our perception of what is natural to kins, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’s behaviour: wrong. Turns out, acdording to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothing manufacrurers in the 1930s.
Trade publications counselled department stores that, in order to increase sales, they should create a “third stepping stone” between infant wear and older kids’ clothes. Tt was only after “toddler”became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults,into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences – or invent them where they did not previously exist.
By saying "it is...the rainbow"(Line 3, Para.1),the author means pink______.
A.should not be the sole representation of girlhood
B.should not be associated with girls&39; innocence
C.cannot explain girls&39; lack of imagination
D.cannot influence girls&39; lives and interests
第6题
After some years【24】, square dancing became【25】popular in cities and towns, but it【26】popular in the country. Then it became popular in the cities once again. Today in【27】parts of the United States you will find some school, club, or other group that is square dancing for fun.
A square is formed by four couples(对,双) who stand【28】the center of the square. Each couple stands on one【29】of the square, the boy on the left and the girl on the right.
The "caller" is an important part of the【30】 since he tells the dancers which steps to do. If the dancers do not know the steps, he teaches them. It【31】 time to learn to be good caller, and good callers are always in demand.
Large or small groups of people can dance at one time. Sometimes 800 or 1,000 people may be dancing at the【32】 time. Or there may be only one square of【33】 people.
Costumes(服装) are worn by some who square dance. This【34】 the dancing more colorful to watch. The costumes vary(不同) from place to place. Women often wear full skirts of various colors with pretty blouse(罩衫). Men may have colored skirts and western trousers which they wear【35】 when square dancing.
(66)
A.make
B.set up
C.build
D.form
第7题
Eleanor was born in New York City in 1884. Her family had great wealth. But Eleanor did not have a happy (23). Her parents died when she was very young. She was raised by her grandmother. Eleanor (24) that as a child, her greatest happiness came from helping others. tn the early 1900s, many people were worried about the problems of (25) people who came to America in (26) of a better life.
Eleanor could not(27) how people lived in such poor conditions while she and some others had so much (28) . After she finished school,Eleanor began (29) children to read and write in one of the poorest areas of New York City. She also looked into (30) where workers were said to be badly (31).She saw little children of four and five years old working until they (32)to the floor. She became involved(参与) with other women who (33) the same ideas about improving social conditions. Franklin Roosevelt began (34) Eleanor when he was in New York. They got (35) in 1905. In the next eleven years, they had six children. The Roosevelts moved to Washington D. C. in 1913.
选()
A.technical
B.business
C.political
D.research
选()A.different
B.strict
C.lonely
D.important
选()A.poor
B.strange
C.foolish
D.lazy
选()A.wealth
B.knowledge
C.courage
D.strength
选()A.disturbing
B.teaching
C.forcing
D.reminding
选()A.hospitals
B.factories
C.schools
D.armies
选()A.dropped
B.run
C.jumped
D.sank
选()A.discovered
B.allowed
C.shared
D.mentioned
选()A.praising
B.visiting
C.attacking
D.controlling
选()A.married
B.separated
C.accepted
D.united
选()A.job
B.dream
C.future
D.childhood
选()A.followed
B.chosen
C.protected
D.treated
选()A.remembered
B.forgot
C.doubted
D.imagined
选()A.honour
B.search
C.memory
D.favor
选()A.receive
B.regret
C.understand
D.admit
请帮忙给出每个问题的正确答案和分析,谢谢!
第8题
Nobody knows who first invented it, but the umbrella was used in very ancient times. Probably the first to use it were the Chinese, as early as the eleventh century B. C.
We know that the umbrella was used in ancient Egypt and Babylon as a sunshade. And there was a strange thing connected with its use: it became a symbol of honour and authority. In the Far East in ancient times the umbrella was allowed to be used only by royalty or by those in high office.
In Europe, the Greeks were the first to use the umbrella as a sunshade. And the umbrella was in common use in ancient Greece. But it is believed that the first persons in Europe to use the umbrella as protection against the rain were the ancient Romans.
During the Middle Ages, the use of the umbrella practically disappeared. Then it appeared a gain in Italy in the late sixteenth century. And again it was considered a symbol of power and authority. By 1680, the umbrella appeared in France, and later on in England.
By the eighteenth century, the umbrella was used against rain throughout most of Europe. Umbrellas have not changed much in style. during all this time, though they have become much lighter in weight. It wasn' t until the twentieth century that women' s umbrellas began to be made, in a whole variety of colours.
According to this passage, the umbrella was probably first invented ______.
A.in ancient China
B.in ancient Egypt
C.in ancient Greece
D.in ancient Rome
第9题
A.make
B.set up
C.build
D.form
第10题
A month later, Mrs. Lester found out what had happened. Mr. Lester told a friend of his that he had taken wrong turning on purpose. This friend told his wife , and the wife immediately went around to tell Mrs. Lester. The two women began to plan a revenge. One day, when Mr. Lester was not in, they broke into his stud y, which he always locked. His hobby was collecting old coins. Mrs. Lester had already worked out how much his collection was worth $850! They were taking some coins out of the case when they heard a car pull up outside the house. Mrs. Lester quickly switched the light off, and they waited, holding their breath. The front door opened and Mr. Lester came in. They heard him take his coat off. He walked towards the study door and opened it. There was no chance for the women to get away without being seen. Mr. Lester switched the light on and was astounded to see his wife standing there with a handful of valuable coins. It took both husband and wife a long time to get over this.
106.Which of the following is correct_____
A.Mr. Lester likes to watch ballet.
B.Mrs. Lester likes to watch ballet.
C.Both of them like to watch ballet
D.Neither of them likes to watch ballet.
107.It was quite_____ when they drove to the theatre.
A.rainy
B.stormy
C.cloudy
D.foggy
108.The theater is_____ from Mr. and Mrs. Lester's.
A.an hour-driving
B.in the other side of the city
C.very near
D.half an hour of bicycle riding
109.The wife of Mr. Lester's friend is a _____.
A.social worker
B.house cleaner
C.baby sitter
D.gossip
110.How many persons are mentioned in this story_____
A.Three
B.Four
C.Five
D.Six
第11题
There is no specific rule ______ what we should wear to a dinner party.
A.because of
B.as to
C.as of
D.but for