Advertisement can be thought of as "the means of m...

第1题

Which of the following is NOT tree according to the advertisement？A.Guests can take their

dogs to the cottages.B.People can get a brochure if they telephone.C.Both indoor and outdoor activities are offered.D.No drinking is provided.

点击查看答案

第2题

Advertisement can increase demand ______.A．all the timeB．in any circumstancesC．in a growin

Advertisement can increase demand ______.

A．all the time

B．in any circumstances

C．in a growing market

D．in a shrinking market

点击查看答案

第3题

Advertisement can be thought of "as the means of making known in order to buy or sell good

s or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. (78) Other ways of in creasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

(79) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the advertisement. How ever, if large—scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to in crease demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. (80) What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

点击查看答案

第4题

（iv) Tyre recently undertook a sales campaign whereby customers can obtain free car access

(iv) Tyre recently undertook a sales campaign whereby customers can obtain free car accessories, by presenting a

coupon, which has been included in an advertisement in a national newspaper, on the purchase of a vehicle.

The offer is valid for a limited time period from 1 January 2006 until 31 July 2006. The management are unsure

as to how to treat this offer in the financial statements for the year ended 31 May 2006.

(5 marks)

Required:

Advise the directors of Tyre on how to treat the above items in the financial statements for the year ended

31 May 2006.

(The mark allocation is shown against each of the above items)

点击查看答案

第5题

&8226;Read the advertisement below for a recruitment exhibition.&8226;In most of the lines

&8226;Read the advertisement below for a recruitment exhibition.

&8226;In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

&8226;If a line is correct, write CORRECT on your Answer Sheet.

&8226;If there is an extra word in the line, write the extra word in CAPITAL LE'I-DERS on your Answer Sheet.

The Career Forum

If you work in the city centre then a visit to the Career Forum, is the city's most successful recruitment exhibition, will give you the information

34. you need to determine whether you are making up the most of yourself.

35. Currently, there are advertising many new vacancies on the job market.

36. With good skills and a healthy work record in greater demand than ever, it is

37. the ideal time to ensure that your career is being on the right track. The Career

38. Forum has been responsible for helping many thousands of the people

39. improve their job potential, and it can do something the same for you.

40. Some of the best jobs in town never reach out the advertising pages, so

41. to be Considered for one of these top jobs as they become available,

42. you will need to make closely contact with the employers' agents. The Career

43. Forum is making the perfect opportunity. It is set in an informal atmosphere

44. and there is no pressure put; you can choose which agents you talk to.

45. So if you are looking for a new job, come and join us at the Career Forum.

(34)

点击查看答案

第6题

Complimentary Dow Jones News Get Dow Jones Real-Time News for Investors at no charge with

your Scottrade account! It's the same up-to-the-minute news and information that more than 300,000 financial professionals use each day to make investment decisions and stay ahead of market changes. Dow Jones Real-Time News for Investors provides extensive, high-quality coverage of companies, markets and events, including: · Stock Market News--What's moving and why · Company Announcements · Economic Indicators · Credit Market News · International, Regional and Industry News Some brokers charge $ 30 a month for this valuable tool. At Scottrade, you'll get the same access at no charge! Just one more reason to choose Scottrade!The advertisement claims that people can get Dow Jones News by ______.A.choosing ScottradeB.paying $ 30C.investing $300,000D.doing nothing

点击查看答案

第7题

Are you a good reader？ Good readers know that reading isn't just about knowing words— it's

a way of thinking. Here are some tips that may be of some help.

Think before you read. Before you read the text, ask yourself the questions that why you are reading it and what you want to get from it. These will help you choose what words you need to know and what words you can skip or scan.

Think while you are reading. Can you get the meaning of the text without looking up new words in a dictionary？ A text will often give examples that may help you understand some words. For example: Many large Russian cities, such as Chelyabinsk and Irkutsk, have taken steps to protect their culture. The words "Chelyabinsk' and "Irkutsk' may be new to us, but the sentences before and after it tell us what they are.

Think after you read. What is the main idea of the text？ Is the text too easy or too hard for you？

If you practice reading and thinking in this way, you will become a better reader and you will learn better and faster.

This passage is probably taken from______.

A．a newspaper for general readers

B．a magazine for language teachers

C．a book for language learners

D．an advertisement for a new book

点击查看答案

第8题

Although one might not think so from some of the criticism of it, advertising is essential

to the kind of society in which people in the United Kingdom, and a very considerable proportion of the world at large, live. Advertising is indispensable as a means of communicating with others, of telling them about the goods and services that are provided, and of which most of them would never get to hear at all if it were not for advertising. And advertising is extremely helpful to promote a rising standard of living.

In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and—in the sense of communication—even the spoken word of the salesman. After ail, the resources of advertising are to be found in the market place.

For many years it was considered that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the manufacture of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is important that we go out and sell what we have, and advertising plays an important role in this aspect, whether selling at home or in export markets.

About two percent of the UK gross national product is relied on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Certainly, advertising does try to attract the interest of the potential consumer, but if the article when purchased dries not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.

According to the text advertising is important to ______.

A．every potential consumer in the world

B．large countries in the world

C．people with a high standard of living

D．a large number of people in the world

点击查看答案

第9题

The advertisement is directed toward ______.A.brokersB.investorsC.managers D.directors

点击查看答案

第10题

Advertisement is mainly paid for by ______.A．the customerB．the producerC．increased salesD．

Advertisement is mainly paid for by ______.

A．the customer

B．the producer

C．increased sales

D．reduced prices

点击查看答案

Advertisement can be thought of as "the means of making known in order to buy or sell good