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电子邮件(Electronic mail，E-mail)是一种用电子手段提供信息交换的服务方式，是互联网上应用最为广泛的服务之一。()
答案
更多“电子邮件（Electronic mail，E-mail)是一种用电子手段提供信息交换的服务方式，是互联网上应用”相关的问题
第4题
关于电子邮件，下列说法中错误的是
A.发件人必须有自己的E—mail账户
B.必须知道收件人的E—mail地址
C.收件人必须有自己的邮政编码
D.可以使用Outlook管理联系人信息
第5题
A.-mail的内容可以使用多媒体
B.可以使用B/S模式或C/S模式提供服务
C.-mail地址不能使用用户名@IP地址的表述
D.一封电子邮件可以同时发给多个邮箱
第6题
E-mail or electronic mail, is considered as the modem communication in the new age. It iscarried out in computers all over the world by millions of users. In this invisible world as many people call it,the users can send and receive letters to and from every comer of the earth. They share thoughts with pen pals (笔友)in New Zealand，ask strangers in Bombay (孟买)questions，debate with businessman in Manhattan. All of these are just happening in computers as fast as the travelling of the light,no writing and speaking,no paper and stamps are necessary.
E-mail is a pipeline to thousands of experts on everything;it is a means of meeting people with similar interests or problems. But it is not a live talk—a real conversation like those in telephones.E-mailers compose letters at leisure on their computers, then send them by phone line to an on-line service,and then they go forward to the right place. A response can be back within hours,depending on how often the recipient(接受者)checks in.
A vast global networks of on-line services for E-mail has been built. A lot of people are regularly using this service in the USA. People believe that E-mail, the computerized exchange, would create friendship and business developments, and would change people’ s life in the world. Which of the following expression is not for E-mail？
A.Communication in new ag
B.Invisible world
C.A live talk
D.Computerized exchange
Which of the following does the writer think is a shortcoming of E-mail？A.Happening as fast as the travelling of light.
B.No writing and speaking
C.No paper and stamps.
D.Response depending on the recipient.
Which of the following is NOT true？A.E-mail is carried out in computers.
B.A response of an E-mail depends on how often the recipient checks in.
C.People don, t believe that E-mail will create friendship.
D.E-mail is not a real conversation.
第7题
A.<A HREF="telnet:zhangming@aptech.com">发送反馈信息</A>
B.<A HREF="mail:zhangming@aptech.com">发送反馈信息</A>
C.<A HREF="ftp:zhangming@aptech.com">发送反馈信息</A>
D.<A HREF="mailto:zhangming@aptech.com">发送反馈信息</A>
第8题
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Technology, entrepreneurship (创业能力) and innovations are keywords that sum up the new era.
The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
The Net has revolutionized the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
The New Economy has also led to the mushrooming of IT or Internet-related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
Technology is a tool and a change in mindset (思想的形式) is required to do away with a hierarchical (等级的) system. This is related to entrepreneurship and innovations. What is needed are people who can think independently. A flat organization reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn new mode of thinking.
According to the passage, if a company wants to win in the market, it should ______.
A．carry out reform. policies
B．adopt advanced technology
C．compete with other enterprises
D．use the Internet as its marketing tool
第9题
In addition to this, there is the growing mobility of people since World War II. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable has lost. The almost unconscious flow of information about the simplest aspects of living can be cut off. Thus, things once learned subconsciously through the casual communications of the extended family must be consciously learned.
Adding to social changes today is an enormous stockpile of information, The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time-consuming and sometimes even overwhelming.
Coupled with the growing quantity of information is the development of technologies which enable the storage and delivery of more information with greater speed to more locations than has ever been possible before. Computer technology makes it possible to store vast amounts of data in machine-readable files, and to program computers to locate specific information, Telecommunications developments enable the sending of messages via television, radio, and very shortly, electronic mail to bombard people with multitudes of messages. Satellites have extended the power of communications to report events at the instant of occurrence. Expertise can be shared worldwide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site. Technology has facilitated the sharing of information and the storage and delivery of information, thus making more information available to more people.
In this world of change and complexity, the need for information is of greatest importance. Those people who have accurate, reliable up-to-date information to solve the day-to-day problems, the critical problems of their business, social and family life, will survive and succeed. "Knowledge is power" may well be the truest saying and access to information may be the most critical requirement of all people.
The word "it" (Line 3, Para. 2) most probably refers to ______.
A．the lack of stable communities
B．the breakdown of informal information channels
C．the increased mobility of families
D．the growing number of people moving from place to place
第10题
The Holiday Company (HC) currently offers travel agency services by giving travel advice and making travel bookings for customers who physically visit the offices located in most major towns in the country. However, it is progressively reducing this part of the business while simultaneously trying to achieve a greater proportion of its revenue online.
To help meet this objective, HC is in the process of forming a new business unit to market and sell luxury holidays. The holiday product range marketed by this new business unit will be named Inspirations. It is intended that Inspirations will provide a high quality, bespoke holiday service for discerning clients. HC has decided that this new business unit will have its own mission statement of ‘delivering a high quality service for discerning travellers’. The new managing director of Inspirations has stated that it has an objective of achieving annual revenue of $100m by 2018. This would be approximately 25% of the total forecast revenue for HC that year, but it is expected to represent only about 5% of the total number of holidays sold by HC. The type of holidays offered by Inspirations is already provided by some of HC’s competitors.
Dilip Kharel, the new director of marketing of Inspirations, has stated that the internet should be increasingly used as the main source of marketing and selling the holidays, as ‘the days are almost gone when families visit a ‘high street’ travel agency to plan their holiday; it’s all done now from the comfort of the home’. He believes that potential customers of Inspirations will not want to visit high street travel agencies.
HC currently makes extensive use of traditional marketing techniques, sending out travel brochures containing all of its holidays to potential customers. However, as Dilip has recognised, ‘the problem is that we don’t even know if our customers bother opening these, or if they put them directly into the dustbin.’ These brochures are often produced months in advance, and may advertise holidays which are no longer available. Customers will not discover this until they visit one of the travel agents. The company currently does make some use of targeted emails, but it has been accused of sending spam mail in the past and mass mailing a weekly email of all current holiday offers to everyone registered on its database.
Dilip is keen to embrace the opportunities offered by electronic marketing and believes that Inspirations can benefit greatly by exploiting the principles of intelligence, individualisation, interactivity, integration and independence of location which are central to electronic marketing.
Inspirations will offer holidays in a wide variety of locations, including the Caribbean, Africa and Asia, and plan to offer ‘themed’ trips, such as gourmet food holidays and heritage trips. Different countries may have different requirements for visiting tourists, such as visa regulations. Inspirations does not own hotels or aircraft and therefore the majority of holidays offered will be provided by third-party suppliers, such as hotel and airline companies. This means that Inspirations can lack control over some elements such as passenger taxes. Inspirations will have representatives on site in all resorts to meet guests at airports and to address any issues they have with the holiday. However, the hotels and excursions will not be solely or exclusively offered to Inspirations guests. For example, there will be other guests at a hotel who have not booked through Inspirations.
Dilip is concerned about this. He feels that the company needs to be able to differentiate itself, either in the overall holiday experience itself or in the marketing of it, so that customers are more likely to book such holidays through Inspirations, rather than through a competitor, or indeed through booking with the hotel directly. He also recognises the importance of adopting an appropriate pricing strategy which meets the needs of the organisation (HC and Inspirations) and customers alike.
Required:
(a) Evaluate how the principles of intelligence, individualisation, interactivity, integration and independence of location could be exploited when marketing the new range of holidays to be offered by Inspirations. (15 marks)
Dilip Kharel recognises the importance of a pricing strategy which supports the overall corporate and business strategies of the organisation.
Required:
(b) Describe a strategic approach to establishing prices in the context of Inspirations. You should recognise both economic and non-economic factors in your approach. (10 marks)
