Andrea Jung, the chairman and CEO of Avon, is sitting in her office on the 27th floor
of Avon’s New York headquarters considering an obvious question: What does it mean to be the first woman to lead the beauty products company in its 115-year history？
"I guess it helps,' she says wryly(表情冷漠地)."You know, you go home and you try on a new mascara, and I guess a male CEO can't do that." She's joking, of course, but there's some truth to what she says.
Glamorous, poised and always impeccably (无瑕疵的) dressed, Jung knows what women want and how to sell it to them.That’s what has made her one of the most successful CEOs----male or female----in recent years.And that’s what placed her at number four in the ranking of the 50 Most Powerful Women in Business, an annual survey by “Fortune.” The top on the list is Carly Fiorina, chairman and CEO of Hewlett-Pachard Company, a US computer hardware company.The oldest child of Chinese immigrants, Junggrew up speaking both English and Mandarin Chinese.She received a BA in English literature from Princeton University in 1979.After graduation, Jung joined themanagement trainee program at Bloomingdale’s (a world-renowned department store).She later joined I.Magnin (the premiere retail (零售) house in the US), in San Francisco, becoming senior vice president and general merchandise manager.In 1993 Jung became a consultant (顾问) for Avon, famous for selling beauty products door to door through sales representatives known as “Avon Ladies”.When Jung, now 43, took over Avon in November 1999, the company was in deep trouble.During the greatest economic boom in history, its stock was crumbling (崩溃).As fewer women wanted to go out onto the streets selling Avon products, its sales decreased.But Jung surprised a lot of people.Over the past 20 months she has overhauled (检查) nearly everything about the way Avon does business: How it advertises, manufactures, packages, and even how it sells its products.Most surprising, she has done it not by abandoning the seemingly outdated Avon Lady, but by reviving (使再流行) her.Under Jung, more Avon Ladies are signing up than ever before.6 Since Jung joined Avon, sales have risen by 30 per cent, profits by 40 per cent and the stock price has dramatically improved.And now, Avon is the second largest firm in the US headed by a woman, after Hewlett-Packard.
1.What is the truth to what Andrea Jung said？
A.A male CEO has not the ability to try on a new mascara.
B.A female CEO has to be more careful about her appearance.
C.A female CEO has to try on a new mascara each day.
D.When at home, a female CEO always tries on a new mascara
2.Which one is not true, according to the context？
A.The chairman and CEO of Hewlett-Pachard Company is a woman.
B.It seems that "Fortune" is the name of a magazine.
C.Andrea Jung is the chairman and CEO of a IB computer hardware company.
D.Avon is a beauty products company
3.What did Jung do after she graduated from Princeton University？
A.She became a trainer at Bloomingdale's.
B.She became a member of an American retail house.
C.She became president of an American retail house.
D.She became general manager of Bloomingdale's
4.What happened to Avon before Jung became CEO？
A.The stock price of Avon was Killing.
B.The sales volume increased dramatically.
C.Avon hired more women to sell its beauty products.
D.The stock price of Avon was rising
5.What measure did Jung take to make Avon a profit-making company？
A.She gave up Avon Lady that is no longer popular.
B.She did much research and obtained much information.
C.She employed more women as Avon Ladies
D.Both B) and C)
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