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A．sources
B．resources
C．materials
D．power
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更多“Many companies are seeking to exploit and develop the rich natural______in western regions”相关的问题
第1题
Most companies expect IT (Information Technology) managers to head an IT staff of computer technicians. But IT managers can also specialize in other areas. Some managers may also be responsible for keeping their company’s Internet safety. They protect both their company and their online customers from thieves.
Other managers focus more on the business rather than the technical part of computing. They become project managers, helping companies reach as many online customers as possible.
Some companies also look for IT managers who can act as trainers. These trainers help a company’s computer technicians keep up-to-date on computer skills.
Most companies require their IT managers to have both a bachelor’s degree and some experience in the computer field. Often, companies hire IT managers out of their existing staff of computer technicians.
Since IT managers are extremely important to companies’ success, it’s no surprise that they receive such high salaries – around US $56,000 a year to start with. And, in such a fast-changing field,
managers’ salaries usually increase after only a couple of years.
The world will be watching to see just how quickly e-commerce replaces the old ways of doing business. And as computers change the way the world does business, IT managers will be in the middle of it all. Few companies can survive without them.
Besides being the leader of computer technicians, IT managers are also expected to be ________.
(A) experienced product designers
(B) skilled online technicians
(C) doctorate holders
(D) online safety specialists
第2题
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can't figure out how to change people's habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers' lives that corporations could use to introduce new routines.
If you look hard enough, you'll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers' lives, and it's essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
According to Dr. Curtis, habits like hand washing with soap______.
A．should be further cultivated
B．should be changed gradually
C．are deeply rooted in history
D．arc basically private concern
第3题
阅读理解 判断给出的语句是否正确，正确的在括号内写(T)不符的在括号内写(F)
It is amazing to note that the Internet is still such a new device, and yet it is one of the fastest and most powerful media tools. But think about it for a moment. On the Internet, a big online company can be run by only two guys in their garage. So it is only reasonable then, that people shopping online would be a little leery of the security levels.
Internet giants such as Microsoft knew consumer confidence was the key to getting virtual (虚拟的) shopping off the ground, and they work hard to make people feel safe to shop online.
Credit card companies, too, quickly saw the potential For online shopping, and have installed things like online shopping insurance for people. If you ever have a problem with your online credit purchases, many credit card companies will happily refund (退还) your money and then set their claws on the company that wronged you。 Now that’s buying power!
There are other bonuses for online shoppers, of course. No line-ups,for one. No annoying mall shopping carts with broken wheels and kids crying because their parents won’t get them what they want.
When shopping on1ine, consumers can sit down, have a coffee, and wear their slippers, not having to worry about their hair or parking, and just clicking through sale after sale.
Comparison shopping couldn’t be any easier. And thanks to courier companies (快递公司) getting in on the act you never need to wait longer than a day or two to get those all important purchases delivered right to your door.
No wonder so many companies are shaking their heads at traditional retailing and instead looking to the “virtual” world to attract online shoppers.
() 26、 The underlined word “leery” in the first paragraph means being very sure.
() 27、 Consumer confidence in online shopping mainly relies on security in shopping.
() 28、 Internet giants, traditional retailers, courier companies and credit card companies have made contributions to the popularity of online shopping.
() 29、 The author think of the current online shopping as safe, convenient and fast.
() 30、 Nowadays many companies are trying to cooperate with the online shoppers instead of traditional retailers.
第4题
Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.
The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.
Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.
According to the author American television is poor in quality because ______.
A．advertisers are interested in experimenting with new ideas
B．it is still at an early stage of development, compared with the radio
C．the programs have to be developed in the interests of the sponsors for economic reasons
D．it is controlled by radio companies
第5题
People thank their parents with two days：Mother’sDay，on the second Sunday in May，and Father’s Day，on the third Sunday in June．These days are to show love for parents．Theyraise their children and educate them to be good people．They give them love and care． The two days are celebrated(庆祝)in many different ways．On Mother’s Day，people wear carnations．Wearing a red onemeans having a living mother．while a white one showsthat the mother is dead．It’s also a day when peoplewhose parents are dead visit the cemetery．On these daysfamilies get together at homes as well as in restaurants．They often have outdoor barbecues(烧烤聚会)forFather’s Day．These are days of fun and good feelings．Another tradition(传统)is to give cards andgifts．Children make them in school．Many people make their own presents．Theseare more valued(宝贵的)than those bought in shops．It’s not the value of the gift that is important，but the love for the’parents．Card shops，florists，candy makers，phone companies and other shops do lots of business during theseholidays． Which is not a reason forchildren to show love for parents？（）
A.Parents love and take care ofchildren．
B.Parents pass away before childrengrow up．
C.Parents give education tochildren．
第6题
More than 60,000 people have purchased the PTKs since they first become available without prescriptions last years, according to Doug Fog, chief operating officer of Identigene, which makes the over-the-counter kits. More than two dozen companies sell DNA tests Directly to the public , ranging in price from a few hundred dollars to more than $2500.
Among the most popular : paternity and kinship testing , which adopted children can use to find their biological relatives and latest rage a many passionate genealogists-and supports businesses that offer to search for a family’s geographic roots .
Most tests require collecting cells by webbing saliva in the mouth and sending it to the company for testing. All tests require a potential candidate with whom to compare DNA.
But some observers are skeptical, “There is a kind of false precision being hawked by people claiming they are doing ancestry testing,” says Trey Duster, a New York University sociologist. He notes that each individual has many ancestors-numbering in the hundreds just a few centuries back. Yet most ancestry testing only considers a single lineage, either the Y chromosome inherited through men in a father’s line or mitochondrial DNA, which a passed down only from mothers. This DNA can reveal genetic information about only one or two ancestors, even though, for example, just three generations back people also have six other great-grandparents or, four generations back, 14 other great-great-grandparents.
Critics also argue that commercial genetic testing is only as good as the reference collections to which a sample is compared. Databases used by some companies don’t rely on data collected systematically but rather lump together information from different research projects. This means that a DNA database may differ depending on the company that processes the results. In addition, the computer programs a company uses to estimate relationships may be patented and not subject to peer review or outside evaluation.
26.In paragraphs 1 and 2 , the text shows PTK’s ___________.
[A]easy availability
[B]flexibility in pricing
[C] successful promotion
[D] popularity with households
第7题
M. L.'s childhood was not especially eventful. His father was a minister and his mother was a musician. He was the second of three children, and he attended all-black schools in a black neighborhood. The neighborhood was not poor, however. Auburn Avenue was the main artery through a prosperous neighborhood that had come to symbolize achievement for Atlanta's black people. It was an area of banks, insurance companies, builders, jewelers, tailors, doctors, lawyers and other black-owned or black-operated businesses and services. Even in the face of Atlanta's segregation, the district thrived. Dr. King never forgot the community spirit he had known as a child, nor did he forget the racial prejudice that was a seemingly insurmountable barrier that kept black Atlantans from mingling with whites.
What is this passage mainly about？
A．The prejudice that existed in Atlanta.
B．Martin Luther King's childhood.
C．M. L.'s grandfather.
D．The neighborhood King grew up in.
第8题
根据下面内容，回答题
Speaking Your Customers&39; Language
Modern international trading practices are highlighting the growing importance of language training.
Modern-day business really does transcend national barriers．Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale．The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients．Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition．The standard and quality of their goods become increasingly important in keeping up with competitors．But most of all, it is the service element accompanying the goods which is crucial to a company&39;s success in a particular market．This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalization may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards．These are not a function of economic change, but are more deep-rooted and difficult to alter．They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier．If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated．New technology such as video-conferencing and email has played a part in making the communication process easier and it may also be possible that the introduction of language interpretation software will help with some global communications problems．But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building．It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained．The value of well-organized language training is immense, and can bring benefits to all levels and departments within a multinational organization．Unfortunately, however, many organizations have a very narrow view when it comes to training of any kind．Often, an urgent requirement has to be identified before training is authorized．Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter．However, the fact remains that training programmes are effective only if they are relevant to a company&39;s broader, long-term needs．They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally．Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realize that overseas competition is increasingly fast．If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language．If not, someone else will.
According to the first paragraph， improved communications have enabled companies to_______ 查看材料
A.offer a wider variety of products and services
B.expand beyond their domestic markets
C.perform. better than their international competitors
D.open more manufacturing facilities abroad
第9题
Two economists at the Federal Reserve Bank in Dallas, W. Michael Cox and Richard Alin, reported on the 10 largest downsizers of the 1990—1995 period, which include Digital Equipment, McDonnell Douglas, General Electric, and Kmart. Collective output (sales adjusted for inflation) declined by almost 10 percent. On the other hand, productivity per worker rose nearly 28 percent, compared with a gain of 1.5 percent in the rest of the economy. Says Cox, "Most of the companies emerged from the downsizing more competitive than before and thus were able to provide greater security to their workers. " The cost？ 850,000 workers.
Yet negative outcomes prevailed at many firms. Devastatingly low morale, increased disability claims and suits for wrongful discharge (解雇), and general mistrust of management plague many companies. A study done at the Wharton School examined data on several thousand firms and found that downsizing had little or no effect on earnings or stock market performance. Far more effective were leveraged buyouts (举债全额收购) and portfolio (投资组合) restructuring.
There is some evidence that consistent focus on creating value for share holders, which includes paring unneeded workers, actually increases jobs in the long run, "Stronger, leaner companies are able to compete in the world market more effectively, and that ultimately draws jobs back to those companies." That's the opinion of Thomas Copland, a director of McKinsey and Co., a management consulting firm that studied 20 years of data or 1,000 companies in the United States, Canada, Germany, Holland, Belgium, and France. The study revealed that, unlike those in the United States and Canada, the European firms lost jobs in the long term because their returns to shareholders fell between 1970 and 1990.
Although long-run growth is a pleasant prospect for shareholders, the short-term loss of jobs and income has left many employees and their families struggling in the aftermath of downsizing.
The term "downsizing" in this passage means ______.
A．just cutting down to size
B．producing smaller models or styles
C．cutting jobs and positions for higher performance and profits
D．cutting down on incentive programs
第10题
Many companies are going()because of high interest rates.
A、bankrupt
B、bankruptcy
C、to a bank
D、to banking
